Starbucks Doubleshot Energy + Coffee

by Starbucks

Evolution Fresh Launches “3 Days to Green” Campaign

With the start of 2015 and an increasing number of people looking for ways to get vegetables into their diet[1], Evolution Fresh is offering four varieties of cold-pressed, high pressure processed (HPP) green juice that are made from more than a pound of green vegetables, have 10 grams of naturally occurring sugar or less per eight […]

Press Clips: Starbucks to Buy Rest of Japanese Business

Starbucks announced Tuesday that it will purchase the remaining 60.5 percent stake of Starbucks Coffee Japan Ltd that it doesn’t own for approximately $913.5 million, according to Reuters.

Starbucks Introduces ‘Brewed to Personalize’ Beverages

Inspired by Starbucks® handcrafted iced coffee, Starbucks® Iced Coffee – Brewed to Personalize beverages are the perfect way for customers to enjoy the Starbucks Experience at home.

Affinnova: How Package Design Matters

Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.

Starbucks Doubles Down on Green Juice

Cold-pressed juice is growing fast, but sales of green varieties are “greatly outpacing” counterparts within the super-premium juice category, according to Starbucks.

Starbucks to Create New Farming Research and Development Center in Costa Rica

Starbucks purchasing 240-hectare Costa Rican farm to convert to global agronomy research and development center; strengthens climate change mitigation and long-term crop stability program; supports billion-dollar commitment to buying 100 percent ethically sourced coffee by 2015; allows for the development of coffee varietals in support of new, innovative blends SEATTLE–(BUSINESS WIRE)–To help coffee farming communities […]

Starbucks Names Sharon Rothstein Global Chief Marketing Officer

SEATTLE–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ: SBUX) today announced that it has appointed Sharon Rothstein as global chief marketing officer. Rothstein was previously senior vice president of marketing at innovative specialty beauty retailer Sephora. “Throughout our 42-year history, Starbucks has strived to innovate and exceed the expectations of our customers around the world,” said Starbucks chairman, […]

Starbucks Closes Teavana Acquisition

SEATTLE & ATLANTA–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ:SBUX) today announced that the company’s planned acquisition of Teavana Holdings, Inc. (NYSE:TEA) has formally closed, making Teavana a wholly-owned subsidiary of Starbucks and the newest addition to Starbucks emerging brands portfolio, which also includes Evolution Fresh, La Boulange, Seattle’s Best Coffee and Tazo. Starbucks acquired Teavana for an […]

Starbucks Announces Agreement to Acquire Teavana

SEATTLE & ATLANTA — Furthering its commitment to innovate and transform the tea industry and enhance the consumer tea experience in the U.S. and internationally, Starbucks Coffee Company (NASDAQ:SBUX) has agreed to acquire Teavana Holdings, Inc. (NYSE: TEA) in an all-cash acquisition. “After growing Teavana for fifteen years, we are thrilled that Starbucks will be […]

Starbucks Refreshers™ Beverages Debut Globally

Green Coffee Extract at the Heart of Entire Product Portfolio Starbucks VIA Refreshers™ instant beverages join handcrafted and ready-to-drink Starbucks Refreshers™ beverage formats

Starbucks Announces Beverage Innovation Using Green Coffee Extract with Starbucks Refreshers Beverage Platform

Targets $8 billion energy category bringing green coffee innovation to customers on a global scale SEATTLE–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ: SBUX) today announced plans for a global entry into the energy category with Starbucks Refreshers™ beverages – making Starbucks the first to bring green coffee extract innovation to customers on a global scale. Starbucks Refreshers™ […]

Starbucks Launches New Look, New Global Products

SEATTLE, March 07, 2011 – Starbucks (NASDAQ:SBUX) celebrates 40 years of sourcing, roasting and serving the world’s highest quality coffee and announces tomorrow it will roll out its new in-store look focusing on the iconic Siren, and a simultaneous global launch of handcrafted and artfully made beverage and food offerings. Starbucks also introduced a company-wide […]

The Flow: No Tata for Nooyi; More New Leaf Distrib

ON TOP PepsiCo CEO Indra Nooyi has dispelled rumors that she will leave her current position to become the chairman of the Tata Group. In a recent statement, she explained that she “loves” her job with PepsiCo. Link New Leaf Brands has added 17 new distributors throughout the state of California as part of their […]


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