Brand News
Mar 7, 2013Last Updated Mar 7, 2013PepsiCo Donates to Entrepreneurship Bootcamp for Veterans with DisabilitiesPURCHASE, N.Y. — PepsiCo, Inc., in association with its Dream Machine® Recycling Initiative, presented a $500,000 donation to the Entrepreneurship Bootcamp for…
Feb 22, 2013Last Updated Sep 9, 2015PepsiCo CFO: Sweetener Innovation Could Fundamentally Change Cola BusinessFollowing PepsiCo’s fourth quarter earnings call last week in which CEO Indra Nooyi announced that the company will lead the cola category via “disruptive…Feb 22, 2013Lipton Iced Tea Named Title Sponsor Of Historic 2013 Bowling’s U.S. OpenTitle Sponsorship of Preeminent Bowling Tournament Will Include In-Event Branding, Prominent Brand Exposure During Tournament and On-Site Sampling ARLINGTON,…Feb 4, 2013Last Updated Feb 4, 2013Pepsi Unveils First Crowdsourced Super Bowl Halftime IntroPURCHASE, N.Y. — Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the…Jan 31, 2013Last Updated Jan 31, 2013Pepsi Announces More Super Bowl EventsPURCHASE, N.Y. — Pepsi, who will present the Super Bowl XLVII Halftime Show featuring Grammy award winner Beyonce, today announced additional activations…
Jan 31, 2013Last Updated Sep 9, 2015PepsiCo’s In The Club… Store, that is, Capturing Costco Food Service AccountThis $1.50 hot dog — and about 99,999,999 more like it — will now be served with Pepsi in the Costco food court. Costco foodservice locations will begin…Jan 30, 2013Last Updated Jan 30, 2013Mountain Dew Partners With Rising Country Music StarBrantley Gilbert PURCHASE, N.Y. — Today, Mountain Dew taps into its southern roots and welcomes one of country music’s hottest emerging acts, Brantley Gilbert,…Jan 28, 2013Last Updated Jan 28, 2013Gatorade and USA TODAY Name National Girls Cross Country Runner of the YearSIMI VALLEY, Calif., Jan. 25, 2013 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration…Jan 24, 2013Last Updated Jan 24, 2013Pepsi Boosts Access Options for ‘Best New Artist’ CampaignPURCHASE, N.Y., Jan. 24, 2013 /PRNewswire/ — Pepsi will elevate “Best New Artist” category providing fans exclusive unparalleled access through a strategic…Jan 14, 2013Last Updated Jan 14, 2013Lipton and ‘Dance Central 3’ Launch ‘Game On’ SweepstakesPURCHASE, N.Y., Jan. 14, 2013 /PRNewswire-USNewswire/ — Lipton Iced Tea announced today, ‘Game On,’ a nationwide sweepstakes with “Dance Central 3” only…
Jan 11, 2013Last Updated Sep 9, 2015PepsiCo and Anheuser-Busch InBev Collaborate on Promotion, MarketingPepsiCo and Anheuser-Busch InBev are collaborating on joint promotions and in-store marketing for the first time, according to a story by Ad Age. The…Jan 11, 2013Last Updated Jan 11, 2013Aquafina and ‘Project Runway’ Call on Fans to Select ‘Pure Challenge’ Design FinalistsPURCHASE, N.Y., Jan. 11, 2013 /PRNewswire/ — Today through January 20, 2013, consumers can vote for their favorite Aquafina-inspired design submitted as part…Dec 28, 2012Last Updated Dec 28, 2012Pepsi and Beyonce Encourage Fan Photos for Super Bowl Halftime ShowPURCHASE, N.Y., Dec. 28, 2012 /PRNewswire/ — Pepsi and Beyonce are inviting fans to help make this year’s Pepsi Super Bowl Halftime Show one of the most…
Dec 18, 2012Last Updated Sep 9, 2015Morgan Stanley: Energy Growth Slows in C-StoresAs energy drinks continue to take heat from politicians and federal agencies for their caffeine content and labeling, the sales growth of Monster Energy and…
Feb 22, 2013Last Updated Sep 9, 2015PepsiCo CFO: Sweetener Innovation Could Fundamentally Change Cola BusinessFollowing PepsiCo’s fourth quarter earnings call last week in which CEO Indra Nooyi announced that the company will lead the cola category via “disruptive…Feb 22, 2013Lipton Iced Tea Named Title Sponsor Of Historic 2013 Bowling’s U.S. OpenTitle Sponsorship of Preeminent Bowling Tournament Will Include In-Event Branding, Prominent Brand Exposure During Tournament and On-Site Sampling ARLINGTON,…Feb 4, 2013Last Updated Feb 4, 2013Pepsi Unveils First Crowdsourced Super Bowl Halftime IntroPURCHASE, N.Y. — Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the…Jan 31, 2013Last Updated Jan 31, 2013Pepsi Announces More Super Bowl EventsPURCHASE, N.Y. — Pepsi, who will present the Super Bowl XLVII Halftime Show featuring Grammy award winner Beyonce, today announced additional activations…Jan 31, 2013Last Updated Sep 9, 2015PepsiCo’s In The Club… Store, that is, Capturing Costco Food Service AccountThis $1.50 hot dog — and about 99,999,999 more like it — will now be served with Pepsi in the Costco food court. Costco foodservice locations will begin…Jan 30, 2013Last Updated Jan 30, 2013Mountain Dew Partners With Rising Country Music StarBrantley Gilbert PURCHASE, N.Y. — Today, Mountain Dew taps into its southern roots and welcomes one of country music’s hottest emerging acts, Brantley Gilbert,…Jan 28, 2013Last Updated Jan 28, 2013Gatorade and USA TODAY Name National Girls Cross Country Runner of the YearSIMI VALLEY, Calif., Jan. 25, 2013 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration…Jan 24, 2013Last Updated Jan 24, 2013Pepsi Boosts Access Options for ‘Best New Artist’ CampaignPURCHASE, N.Y., Jan. 24, 2013 /PRNewswire/ — Pepsi will elevate “Best New Artist” category providing fans exclusive unparalleled access through a strategic…Jan 14, 2013Last Updated Jan 14, 2013Lipton and ‘Dance Central 3’ Launch ‘Game On’ SweepstakesPURCHASE, N.Y., Jan. 14, 2013 /PRNewswire-USNewswire/ — Lipton Iced Tea announced today, ‘Game On,’ a nationwide sweepstakes with “Dance Central 3” only…Jan 11, 2013Last Updated Sep 9, 2015PepsiCo and Anheuser-Busch InBev Collaborate on Promotion, MarketingPepsiCo and Anheuser-Busch InBev are collaborating on joint promotions and in-store marketing for the first time, according to a story by Ad Age. The…Jan 11, 2013Last Updated Jan 11, 2013Aquafina and ‘Project Runway’ Call on Fans to Select ‘Pure Challenge’ Design FinalistsPURCHASE, N.Y., Jan. 11, 2013 /PRNewswire/ — Today through January 20, 2013, consumers can vote for their favorite Aquafina-inspired design submitted as part…Dec 28, 2012Last Updated Dec 28, 2012Pepsi and Beyonce Encourage Fan Photos for Super Bowl Halftime ShowPURCHASE, N.Y., Dec. 28, 2012 /PRNewswire/ — Pepsi and Beyonce are inviting fans to help make this year’s Pepsi Super Bowl Halftime Show one of the most…Dec 18, 2012Last Updated Sep 9, 2015Morgan Stanley: Energy Growth Slows in C-StoresAs energy drinks continue to take heat from politicians and federal agencies for their caffeine content and labeling, the sales growth of Monster Energy and…