Brand News
Jun 19, 2012PepsiCo Names Larry Thompson Executive Vice President, Government Affairs, General Counsel and Corporate SecretaryPURCHASE, N.Y., June 18, 2012 /PRNewswire via COMTEX/ — PepsiCo, Inc. today announced that Larry Thompson has rejoined the company as Executive Vice President,…Jun 18, 2012“The Dark Knight Rises” Super Fans Prepare: Mountain Dew Serves Up An All Access Pass To Gotham City With DEWGothamCity.comProve You’re the Most Devoted DEW and Dark Knight Fan for a Chance to Attend “The Dark Knight Rises” Premiere in New York City PURCHASE, N.Y., June 18, 2012…Jun 18, 2012Last Updated Jun 18, 2012Dale Earnhardt Jr. Hits Track in Special No. 88 Diet Mountain Dew/”The Dark Knight Rises”/National Guard Chevrolet, Goes Side-by-Side with Iconic Tumbler from the Epic TrilogyPURCHASE, N.Y., June 15, 2012 /PRNewswire/ — Mountain Dew® and Dale Earnhardt Jr. brought “The Dark Knight Rises” to Brooklyn, Michigan for a few laps on…Jun 18, 2012Coca Cola, Pepsi and Budweiser, Miller-Coors to Vie for Official Soft Drink & Beer Sponsorships at Hip Hop Hall of Fame Museum & Entertainment ComplexHip Hop Hall Upfront Preps $100M in Official Sponsorships From Brands, Advertisers, and Record Labels for Naming Rights, Marquee, Floors, Exhibits, Bar and…Jun 8, 2012Mauro Porcini Joins PepsiCo As Chief Design OfficerNew Role to Strengthen Global Brand Building PURCHASE, N.Y., June 8, 2012 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) today announced that Mauro Porcini will join…Jun 7, 2012Pepsi and Viacom Announce “Live for Now” Summer PartnershipProgram Invites and Inspires Consumers to Share Their NOW Moments For A Chance to Be Seen and Win One-of-A-Kind Event Experiences PURCHASE, N.Y., June 6, 2012…May 30, 2012Pepsi and Twitter Announce Global Music PartnershipUnique Collaboration Will Bring Consumers Closer to the Music & Artists They Care About PURCHASE, N.Y., May 30, 2012 /PRNewswire/ — Pepsi and Twitter today…May 29, 2012Dale Earnhardt Jr. Unveils Winning Mountain Dew “Dark Knight”-Inspired ChevroletNo. 88 Debuts DEW, The Dark Knight Rises Paint Scheme Designed by Earnhardt, Chosen by Fans PURCHASE, N.Y., May 26, 2012 /PRNewswire/ — Dale Earnhardt Jr.’s…May 29, 2012Sierra Mist Natural Introduces Strawberry Kiwi Splash and Adds Some Fun to Family VacationsFans Enter For a Chance to Win a Trip to the Grand Canyon PURCHASE, N.Y., May 29, 2012 /PRNewswire/ — Sierra Mist Natural is gearing up for summer with the…May 17, 2012Mountain Dew & Dale Earnhardt Jr. Go “Dark” In Anticipation Of The Dark Knight RisesDEW Invites Race Fans to Help Pick Earnhardt’s “Dark Knight”-Inspired Car Design PURCHASE, N.Y., May 16, 2012 /PRNewswire/ — Fans of racing, “The Dark Knight”…
May 16, 2012Last Updated Sep 9, 2015WSJ: Activist Firm Acquires $600 Million Stake in PepsiCoRelational Investors, an investment firm known for taking an activist role in underperforming companies, announced that it has acquired a $600 million stake in…May 14, 2012Mountain Dew Partners with “The Dark Knight Rises”From Exclusive Content to a Limited Edition Can and Flavor, DEW Invites Avid Fans to “Go Inside Gotham City and Rule the Streets with DEW” PURCHASE, N.Y., May…
May 11, 2012Last Updated Sep 9, 2015Pepsi Shakes Up Leadership in Global GroupsYesterday, PepsiCo announced a number of leadership changes in its recently formed global groups organization, according to an internal memo obtained by Ad…
May 9, 2012Last Updated Sep 9, 2015Coke, Pepsi, ABA Join Forces to Fight NYC Anti-Soft Drink AdsBeverage industry’s top soda manufacturers are having a Howard Beale moment. Tired and frustrated by New York City’s longstanding ad campaign linking soft…
May 16, 2012Last Updated Sep 9, 2015WSJ: Activist Firm Acquires $600 Million Stake in PepsiCoRelational Investors, an investment firm known for taking an activist role in underperforming companies, announced that it has acquired a $600 million stake in…May 14, 2012Mountain Dew Partners with “The Dark Knight Rises”From Exclusive Content to a Limited Edition Can and Flavor, DEW Invites Avid Fans to “Go Inside Gotham City and Rule the Streets with DEW” PURCHASE, N.Y., May…May 11, 2012Last Updated Sep 9, 2015Pepsi Shakes Up Leadership in Global GroupsYesterday, PepsiCo announced a number of leadership changes in its recently formed global groups organization, according to an internal memo obtained by Ad…May 9, 2012Last Updated Sep 9, 2015Coke, Pepsi, ABA Join Forces to Fight NYC Anti-Soft Drink AdsBeverage industry’s top soda manufacturers are having a Howard Beale moment. Tired and frustrated by New York City’s longstanding ad campaign linking soft…