Pepsi and Twitter Announce Global Music Partnership

Unique Collaboration Will Bring Consumers Closer to the Music & Artists They Care About

PURCHASE, N.Y., May 30, 2012 /PRNewswire/ — Pepsi and Twitter today announced “Live for Now Music,” a global music partnership that will bring people closer to the artists they care about and help them easily discover new music, all through Twitter.

Through this partnership, an extension of Pepsi’s recently announced “Live for Now” global campaign, Twitter’s more than 140 million users can listen to and discover more music through free weekly music downloads, music-focused original videos, and a series of pop-up concerts this summer and fall.

The “Live for Now Music” partnership has several elements, including:

  • A new music-oriented video series: Pepsi and Twitter will help fans stay on top of music trends with “Live for Now Music,” a new short-form video series. Each Wednesday, over the course of 52 weeks, “Live for Now Music” will provide fans an instant overview of the artists, music and music news trending that week on Twitter.
  • Free music downloads. Each week, @pepsi will tweet about the exciting and current music that people who live for now are passionate about. Pepsi will also offer free music downloads from the MP3 Store to consumers who follow @pepsi and include the hashtag #PepsiMusicNOW in their Tweets.
  • Pepsi pop-up concert series. Pepsi will stage a series of pop-up concerts in the U.S. this summer and fall. These concerts — featuring major music artists — will be announced first on Twitter and streamed live on Twitter through Pepsi’s enhanced profile page and on The concerts will also be available on-demand afterwards for fans who want to watch later.

“The Pepsi partnership with Twitter is awesome on so many levels. Twitter is the quintessential ‘now-time’ media, which is a natural fit with our “Live for Now” global campaign,” said Brad Jakeman, president, Global Beverage Group, PepsiCo. “Combine that with Pepsi’s long association with music and the result makes for a cool and innovative experience for music fans everywhere.”

We’re happy to join Pepsi in giving people new ways to indulge their musical passions on Twitter,” said Adam Bain, Twitter’s president of global revenue. “Music is an essential part of the Twitter experience. Together, we will bring fans closer to the artists they love and help them listen to, see and discover more music.”

“Pepsi has been recognized as one of the leading brands in social media,” said Simon Lowden, chief marketing officer at PepsiCo Beverages North America. “By partnering with Twitter, we are providing fans exclusive content and engaging millions of people around the world through one of their key passion points — music.”

For more information, go to or follow Pepsi at

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit