StayLyte
by STAYLYTE
Official Brand Overview
StayLyte has carved out an entirely new beverage category with Cultural Hydration™, a naturally carbonated electrolyte drink that refuses to make consumers choose between wellness and nightlife. Founded in 2023 by CEO Odera Macfoy Akachukwu following a personal health crisis, the Texas-based company delivers what no competitor offers: a sophisticated 425mg electrolyte and 50mg clean caffeine formula that transitions seamlessly from post-workout recovery to premium cocktail moctail. The brand's breakthrough Sound Sips™ technology pairs three distinct flavors, Hibiscus Rush, Tropical Zest, and Citrus Splash, with curated music frequencies, creating an immersive experience that resonates with festival-goers and wellness enthusiasts alike. Despite launching without advertising spend, StayLyte has secured placement in over 20 retail locations across Texas while generating viral social media traction among the 18-45 demographic that lives what the company calls "full-spectrum lives." With its mission to bridge performance and play through the rallying cry "Experience StayLyte on the dance floor. Take StayLyte home," the company is positioned to disrupt the $47 billion functional beverage market by serving consumers who demand authenticity over category conventions.
Edit this description
