
SK Energy Goes Grass Roots in Florida, Eyes $70 Million in 2012 Ad Expenditures
For a brand that plans to spend $70 million in advertising this year, SK Energy, the energy shot with a philanthropic philosophy, is nevertheless embracing a grass roots sensibility. Co-founded by rapper Curtis “50 Cent” Jackson, SK Energy recently signed a new distribution deal with Grass Roots Beverage for Florida. Grass Roots is a wholly-owned subsidiary of DNA Brands and distributes a range of entrepreneurial beverage brands including C2O coconut water and New Leaf teas.