Suja Elements Cold Brew Tea

Continuing to pour innovation into the fast-growing cold-pressed juice category, Blueprint is launching two new flavors in Whole Foods.

It’s not riding on endless tracks, but the founders of the runaway train named Harmless Harvest are making moves to ensure that there’s no end in sight.

Earlier this month, Suja launched a line of cold-brewed, organic and “cold-pressured” (aka HPP) teas. The teas are also certified biodynamic. It’s hard to really determine how much this product benefits from being HPP versus pasteurized, but we definitely like the concept of a cold brew tea as part of the Suja line.

The lawsuit’s dismissal was based on the fact that scientific arguments in favor of the effects of high-pressure processing (HPP) as a way of deterring bacterial growth were cited in the very same documents that the plaintiffs were using to prove HPP’s lack of effectiveness.

Suja Juice Co. announced Tuesday the national, Whole Foods-exclusive launch of a four-SKU line of high pressure processed (HPP) teas that features an unsweetened, biodynamic black tea.

In part of two of our segment, we discuss investment deals seen in the non-alcoholic beverage business and offer predictions on what’s to come for growth categories in the second half of 2014.

After a remarkable stretch in-house – one that culminated in Suja being named supplier of the year at Whole Foods – Fleishman is returning to his consultancy, Purely Righteous Brands, one that partner and longtime friend Andrew Aussie incubated during his absence.

It’s possible to thrive in this industry as a solo act, especially with a can’t-miss brand. However, as Honest Tea co-founders Barry Nalebuff and Seth Goldman indicated in their discussion Wednesday, partnerships can offer entrepreneurs advantages that just can’t be found alone.

Just a few last highlights about the BevNET Live program as we enter the weekend.

The seminar provides company leaders with an in-depth understanding of what it takes to raise capital, de-mystifies capital-raising terms and provides insights to improve odds for successfully obtaining financing.

As you tour the Organic Food Incubator, as you meet the tenants and the operator and the laborers, as you sample the products and share the laughs and look around, you sense community. These incubatees, at varying phases of development, illustrate and concentrate a pith of entrepreneurism — it’s a long road, why not make a go of it together?

Launched as an exclusive at Costco, Suja Essentials “Organic 3 Day Fresh Start” is promoted as “a hydration and whole food centered plan created to eliminate anything that doesn’t make you feel your best.” The pack introduces three new juice varieties to Suja’s Essentials line — Green Greatness, Spicy Lemonade and Vanilla Nutz — however, each are only available as part of the “Fresh Start” pack. The products continue upon Suja’s reputation for well-formulated juice blends, and are a nice use of the Essentials branding.

Suja Juice Co., the leader in cold-pressured (high pressure processing or HPP) organic juice and smoothies, today announced that Whole Foods Market has named Suja the winner of its coveted “Supplier of the Year” award.

Last night, Whole Foods Market revealed the winners of its coveted annual Supplier Awards, the company’s highest honors for producer partners that embody its mission and core values. Out of thousands of Whole Foods Market suppliers nationwide, fewer than 50 have received one of these distinguished awards.