Suja Probiotic Water

In a post published on her personal blog, Lawless wrote that “There were things that I loved at the beginning of the company that became lost.”

Here’s what we thought were the most important stories and trends that we followed throughout 2015.

Our most viewed stories centered around distribution moves, legal issues, and strategic investment.

In an interview filmed at BevNET Live Winter 2015, Rebecca Messina, VEB’s Senior Vice President of Marketing & Innovation, offers insight into how the Coca-Cola unit identifies high-potential growth brands.

Suja has rebranded its mainstream-oriented line of high pressure processed (HPP) juices and smoothies, dropping the word Essentials from its labels and more prominently calling out the products’ organic formulation and ingredients.

This brief video highlights a few memorable moments from the conference — including speaker clips from Suja CEO Jeff Church, Stumptown Coffee president Joth Ricci and Bulletproof founder Dave Asprey — as documented and edited by BevNET videographer Matt Rogers.

The premise behind Suja’s Probiotic Water is a bit different than the brand’s other lines, which are all very high in juice content. The beverages start with the leftover materials from Suja’s cold-pressed juices, and from there the company adds water and probiotics, which results in something that tastes like a flavored water.

The six-SKU, five-calorie flavored water/juice blend, an organic and non-GMO certified, antioxidant-enhanced stablemate to water brand Core Hydration, is currently selling in Bristol Farms and a few other upscale groceries in Southern California right now, founder Lance Collins confirmed today

The cola giant announced that Coca-Cola Beverages Florida, Coca-Cola Bottling Company UNITED and Viking Coca-Cola Bottling Company have assumed distribution territories from Coke-owned bottler Coca-Cola Refreshments (CCR) in five states.

Day 2 began with the return of two conference regulars: IRI’s Brian Reed and Kathryn Peters of SPINS, who opened up the day’s events with a data-driven state of the union address, exploring trending beverage categories across different retail channels. The gist: what was once niche is now mainstream.

At ten calories and one gram of sugar or less, Suja Pressed Probiotic Waters offer a subtle sweetness with no additives of any kinds.

Headlined by brand of the year Califia Farms and person of the year Suja CEO Jeff Church, the awards showcase the evolution of emerging beverage categories and companies that most effectively marketed cutting edge innovation in 2015.

From a comparative look at financial models for growing beverage companies to a special session seeking to address ongoing challenges to diversity at the upper reaches of the beverage industry, BevNET Live’s Breakout Sessions continue their tradition of offering depth and variety for beverage entrepreneurs to consider and enjoy.

The brands are arriving at the drug store chain by way of Dari Farms, a Tolland, Connecticut-based DSD distributor that services more than 5,000 retailers throughout Southern New England.