Super Coffee
Protein has always been a central focus for Super Coffee, so it’s not surprising to see it adopted in the brand’s c-store-focused, energy-styled XXTRA line. It brings 20 grams of protein from ultra-filtered milk, 90 calories and zero sugar, plus 200 mg caffeine, ginseng and B-vitamins. Head to drinksupercoffee.com.
Bucked Up
Bucked Up is introducing a limited edition Orange Cream flavor across six product lines, including its zero sugar, 16 oz. RTD energy drinks and various powdered supplements. The LTO flavor will be available in c-stores, gas stations and online direct-to-consumer. For more information visit buckedup.com.
De Soi
De Soi is adding to its nonalcoholic beverage offerings with Social Spritz, a line of functional seltzers available in Lemon Elderflower, Blackberry Hibiscus and Peach Ginger flavors. Each can contains less than 5 grams of sugar, ginseng, L-theanine, L-tyrosine and vitamins B6 and B12. For more information, visit drinkdesoi.com.
7Brew
While it continues to open more drive-through beverage shops, 7 Brew is making an all-out assault on RTD caffeine, starting with the launch of a new energy drink line in 12 oz. cans. All five 7 Brew Energy flavors are entering over 1,100 Walmart locations this month, in sugar-free SKUs like Original (also available with sugar), Ocean Breeze (Blue Raspberry + Coconut), Nightshade (Lavender + Pomegranate + Blue Raspberry) and Pink Mermaid (Watermelon + Coconut + Strawberry). But the brand is also expanding its three coffee RTDs in around 4,400 Walmart stores nationwide. Learn more at 7brew.com/at-home.
Sportsballer
Muscle recovery is one thing, but is it made to party? Sportsballer is. The new brand features three 12 oz. cocktail-inspired SKUs– The Hotshot (Spiced Ginger + Lemon), Underdog (Blackberry + Vanilla) and Sweet Victory (Crisp Lime) –each with 5 grams of protein, 1 gram of creatine, plus electrolytes and L-theanine. The Chicago-born brand will celebrate its launch with its first major hometown sports activation this Sunday, August 23, when the Chicago Sky host the Indiana Fever at Wintrust Arena. Find more details at drinksportsballer.com
Heist
For the coffee lover who doesn’t want to cut themselves off, Heist is launching a new brand of specialty decaf coffee products seeking to bring elevated quality to the buzz-free format. The brand debuted this week online with two coffees: Smooth Talker, an everyday specialty blend, and Blueprint, part of a rotating single-origin series. For those seeking just a touch of energy, Heist also makes a ¼ Caf variety. For more information go to heist.co.
Kate Farms
Medical-grade pediatric nutrition brand Kate Farms is introducing a creamy Vanilla flavor to its High Protein Nutrition Shake line, made with 25 grams of protein, 6 grams of fiber and 160 calories per 11 oz. carton. Made with organic pea protein, the shakes are dairy-free and gluten-free. They are available online for $55 per 12-pack. For more information go to katefarms.com.
Magic Cactus
Hemp-infused beverage brand Magic Cactus is offering up a limited run it’s declaring has “the most potency we’ve ever packed into a single can” with Higher Desert edition, containing 7 mg of THC and 7 mg of CBD. The Mojave Berry flavored, intoxicating beverage will be available in Sprouts Farmers Market stores in Texas and Florida, as well as online for subscribers to the brand. For more information go to magiccactus.com.
Magna
Magna is launching “Magna+Creatine,” a line of powdered creatine beverages available in Raspberry Lemonade, Passion Fruit and Iced Tea Lemonade flavors. For more go to drinkmagna.com.
RYTHM
RYTHM’s latest release is more than just a new flavor: thanks to a 1:1 ratio of THC + CBG– plus B-vitamins, L-Tyrosine and 30mg of caffeine –Lifted Lemon delivers an uplifting and energizing experience made for social occasions. It’s available in 12 oz. cans in two varieties: 10mg THC + 10mg CBG and 25mg THC + 12.5mg CBG. Get more details at rythmdrinks.com/
ALO
ALO is growing its 100% Coconut Water line with Chocolate and Pineapple flavors, both packaged in 320 mL bottles. The flavors will retail for $1.99-$2.49 per bottle and are free from concentrate, pulp and added sugars. For more information go to alodrink.com.
Taste Salud
Salud is introducing Muscle + Strength, a creatine-infused powdered beverage made with 5 grams of creatine monohydrate and 50 mg of Senactiv, a muscle-building supplement. The functional line comes in four flavors (Grape, Hibiscus, Cucumber Lime and Unflavored) and is available online at tastesalud.com.