Suja Classic Line

Just a few last highlights about the BevNET Live program as we enter the weekend.

The seminar provides company leaders with an in-depth understanding of what it takes to raise capital, de-mystifies capital-raising terms and provides insights to improve odds for successfully obtaining financing.

As you tour the Organic Food Incubator, as you meet the tenants and the operator and the laborers, as you sample the products and share the laughs and look around, you sense community. These incubatees, at varying phases of development, illustrate and concentrate a pith of entrepreneurism — it’s a long road, why not make a go of it together?

Launched as an exclusive at Costco, Suja Essentials “Organic 3 Day Fresh Start” is promoted as “a hydration and whole food centered plan created to eliminate anything that doesn’t make you feel your best.” The pack introduces three new juice varieties to Suja’s Essentials line — Green Greatness, Spicy Lemonade and Vanilla Nutz — however, each are only available as part of the “Fresh Start” pack. The products continue upon Suja’s reputation for well-formulated juice blends, and are a nice use of the Essentials branding.

Suja Juice Co., the leader in cold-pressured (high pressure processing or HPP) organic juice and smoothies, today announced that Whole Foods Market has named Suja the winner of its coveted “Supplier of the Year” award.

Last night, Whole Foods Market revealed the winners of its coveted annual Supplier Awards, the company’s highest honors for producer partners that embody its mission and core values. Out of thousands of Whole Foods Market suppliers nationwide, fewer than 50 have received one of these distinguished awards.

As Columbia Gorge Organic approaches the start of its third decade on the market, it is endeavoring to keep up with a rapidly evolving market for high-end bottled juice.

Alliance Consumer Growth Fund, which has become a well-known quantity on the beverage circuit because of its constant hunt for rapidly-growing, well-defined consumer brands, has raised a second fund of $90 million — double the amount of its original, $44 million ACG Fund I.

The luxury of eating well without putting in the time was once reserved for those able to finance a maid or butler. Now, replacement beverages are stepping up and Omgblends wants a piece of the pie, which already includes brands such as Suja and Sambazon.

Amid a winding web of booths comprised of thousands of exhibitors, including over 200 beverage companies, and a record-setting 67,000 attendees crammed within the halls of the Anaheim Convention Center, Natural Products Expo West 2014 represented an unique opportunity to introduce and view hundreds of new product launches, packaging updates and brand debuts. While established […]

Suja Bliss is the most recent addition to the company’s “Classic” line of high pressure processed juices. This particular blend is a bit of a departure from the other products in the line, starting with the fact that it is made with banana and a slightly thicker body that’s closer in style to a smoothie than a juice.

While established beverage brands took advantage of the high-profile event to announce line extensions, updated formulations and packaging revamps, a significant number of early-stage companies utilized Expo West to introduce their products to swarms of distributors, retailers and media personnel walking the show floor. Covering every new product introduction or revamp at Expo West was no easy task, but our team was up for the challenge.

With nearly 300 beverage-related exhibitors, Expo West 2014 looks to be a massive show for innovation, new brands and line extensions. BevNET.com will be on hand to cover the event from the show floor, with instant coverage on social media and in online and print stories in the days to follow. Below, you’ll find details about the show, listings of beverage exhibitors (supplied by New Hope Natural Media), and BevNET’s print-ready show planner.

Launched in January, Essentials is Suja’s third line of organic, HPP juices and designed to be a more mainstream offering than its other lines. The launch comes with a subtle change in the description of all Suja juices: the drinks are now referred to as “cold pressured” instead of “cold-pressed.” With a price tag of […]