Tractor Beverage Co.

Tractor Beverage Company is looking to speed up “disciplined expansion” from foodservice to traditional retail accounts with the appointment of John Murphy as Chief Revenue Officer.

Tractor Beverage is expanding its reach in the on-premise through a new multi-year alliance with live entertainment giants AEG that grants Tractor “exclusive rights across key beverage categories” at music venues owned and operated by AEG nationwide.

The organic, non-GMO beverage company is embarking on a guerilla-style nationwide marketing campaign emphasizing its connections to independent farmers and regenerative agriculture.