Tractor Beverage Co.

Tractor Beverage is expanding its reach in the on-premise through a new multi-year alliance with live entertainment giants AEG that grants Tractor “exclusive rights across key beverage categories” at music venues owned and operated by AEG nationwide.

The organic, non-GMO beverage company is embarking on a guerilla-style nationwide marketing campaign emphasizing its connections to independent farmers and regenerative agriculture.