Tru Bets On Simplicity, Reduces Offerings With Brand Overhaul
Enhanced beverage brand Tru has revamped its packaging as its slims down its portfolio into two functional RTD lines.
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by Tru Inc.
Can A ‘Big Tobacco’ Giant Be the New Face of Better-For-You Beverages?
As it works to wean itself off of the combustible tobacco products that made it a multi-billion dollar behemoth, British American Tobacco (BAT), the 123-year-old multinational nicotine producer, has been placing bets on the better-for-you, functional food and beverage sector
Moment Gets $5M Follow On From Btomorrow Ventues As Retail Footprint Grows
Btomorrow Ventures (BTV) is deepening its investment in relaxation drink Moment with $5 million in funding, the group shared with BevNET this morning.
New Products: FitAID Launches Supplements, Free Rein Goes Decaf
This week’s new product gallery is filled with powdered supplements, new flavor launches for insurgent beverage brands and a nod to warm weather with lemonade mixers.
Tru ‘Aligns Further’ With Polar Beverage On $4.6M Round
Functional drink Tru recently closed a $4.6 million funding round highlighted by further alignment with Polar Beverage who will now be handling manufacturing, distribution and warehousing for the brand.