Upstate Elevator Supply Co. (Discontinued)

Initially founded as a CBD brand nine years ago, Upstate Elevator has expanded into adaptogen-infused, intoxicating hemp drinks.

We recap notable distribution moves from the month so far, including the entrance of “modern Mexican soda” to Walmart’s CSD set, the arrival of another D2C supplement brand into brick-and-mortar retail, and several moves by Sprouts.

Naked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just that this week’s edition of the New Product gallery is full of pleasant surprises.