This week’s new product gallery features a racing reunion for Red Bull, a potent 20mg THC punch from Nine Dot Cannabis Beverages, and line extensions for popular functional drinks from Juni and Huel.
The brand, created by Essentia Water founder Ken Uptain, unveiled redesigned packaging and new SKUs last month, expanding its functional platform with a clear protein drink to complement its existing hydration and energy options.
Dragon Fruit might be the flavor of the summer, at least if you’re taking your cues from Yesly and Caliwater’s new portfolio additions. In other parts of the beverage world, Health Ade, oHy and Cure Hydration are embracing summertime refreshment with raspberry and tropical fruit flavored drinks.
As energy drink makers look to expand under the general umbrella of “performance”-based functionality, electrolytes are increasingly the logical next place to look.
LEVO, a prebiotic soda brand launched by Phocus parent company Clear Cut Brands, is launching into retail with Kroger supermarket accounts, the brand announced this month; Functional water brand Yesly is going national with a limited time launch at Sprouts Farmers Market stores.
Vietnamese coffee makers Nguyen Coffee Supply and Sang both increased their respective footprints in retail, Positive Beverage brings its energy variety packs to select Costco locations, Yesly makes strides in Texas and the Midwest, and Four Sigmatic finds more distribution in Albertsons.
On the second day of BevNET Live Summer 2023 in New York City, a slate of speakers and panelists told stories and spoke about building successful beverage brands.
