With the exception of Olympic years like this, the dog days of August are typically a dead-zone for American sports fans as they drift through scores of meaningless baseball games, killing time before the NFL season kicks off. Over in the sports drinks aisle, though, the season is just heating up.
The annual BevNET Natural Beverage Guide.
Ever since Diageo’s acquisition of Casamigos made George Clooney an extra billion, there’s been a race by hopeful celebrity-backed spirits to the shelves. Now, as ready-to-drink (RTD) products carry spirits growth, celebrities and influencers are moving into the coldbox.
There are a few idioms that commonly circulate throughout the beverage industry. Liquid to lips. Inch wide, mile deep. Getting hands on cans. Cold is sold. No matter the category, these platitudes have long been trail markers as drink makers scale into the next stage of growth.
BevNET Live Summer 2024 took over the Metropolitan Pavilion in New York City with a wide range of discussions and insights shared by top players and key individuals in the beverage business.
In craft beer news: Brewers Association CEO Bob Pease to Retire, Search Firm Retained to Lead Process; Kirin’s US Production to Move From Anheuser-Busch to New Belgium in 2025; Athletic Brewing Closes On $50M Equity Financing Round; and Sapporo-Stone Officially Appoints Zach Keeling as CEO.
In beverage news: PRIME Violates Trademarks, Claims U.S. Olympic Committee; BuzzBallz Files Patent Infringement Lawsuit Against Beverage Ranch; Guayaki’s C-Store Surge Continues With 7-Eleven, QuikTrip; and Koia Extends Into Shelf-Stable, Bulks Up Into Multiserve.
As someone who’s spent quite a few years watching once-promising “new-age” categories like iced tea and bottled water devolve into price-driven, innovation-starved commodities as they’ve gone mainstream, the energy segment has been nothing less than a marvel.
Nonflavored still water and flavored still water by sales and growth.
In food industry news: Why CBD Giant Manitoba Harvest Is Hungry For Snacks; Lotus Foods Raises $22.5 Million To Grow More Regen Rice; Food and Beverage Innovation Plummets Nearly 50% in 2024; and DayDayCook Acquires Omsom.
We are in a sweetener revolution, necessitated by epidemic obesity. As it gets worse, we are constantly rolling out “new and improved” sugar substitutes.
Greater Than turned 14 years old in August. Or maybe it turned five, given its rebirth in 2019. Either way, there’s a new mom there to help it celebrate.
