Headlines

Taste Radio: When Innovation Goes Right… And, When It Goes Terribly Wrong.

There’s high praise, some head-scratching and outright dismay in this innovation-centric episode of Taste Radio. Among the highlights: an upstart labneh brand and a Gen Z-inspired line of better-for-you soda. Less appealing: a corporation’s commodification of ethnic foods and global flavors.

Aether Group Targets Corte Vetusto for Turnaround Potential in U.S. Market

Sometimes it’s a brand’s challenges that make it an attractive acquisition target. Last week, the Aether Group, a recently launched incubator and brand house from a former Coca-Cola executive made its first acquisition: Corte Vetusto, a mezcal brand with a U.K. footprint whose U.S. distribution stalled due to the pandemic.

NielsenIQ: Non-Alc Beverage Sales Stay Healthy in Early July

Non-alcoholic beverage sales remained solid in early July as volume sales accelerated in the two-week period ending July 13, according to an analysis of NielsenIQ retail scanner data by Goldman Sachs Equity Research. Retail dollar sales grew +3.6% in the two-week period, compared to +3.9% in the four-week period.

PRIME Violates Trademarks, Claims U.S. Olympic Committee

Logan Paul and KSI’s PRIME Hydration has caught the ire of the U.S. Olympic & Paralympic Committee (USOPC), which filed a lawsuit against the sports drink brand last week alleging it violated the committee’s trademarks on the packaging of its recent collaboration with NBA star and Team USA member Kevin Durant.