Headlines

Barcode Becomes Official Sponsor of the Brooklyn Nets

Functional beverage brand Barcode has been building its business through tight connections in the NBA. Now, the L.A.-based brand is upping the stakes from players to teams, announcing today it has been named the official fitness water of the Brooklyn Nets.

C-Stores: Slower Q3 Sales Leads to Mixed Year-End Outlook

Beverage sales in the convenience channel remained “healthy” in Q3 2023, up by 4.4%, despite decelerating from stronger 6.6% growth in Q2, according to the latest Beverage Bytes survey of retailers conducted by Goldman Sachs Equity Research.

Zenso Labs Uses Alc RTDs to Showcase Upcycling Tech

After working for nearly seven years developing the technology to “craft a more sustainable sip,” Massachusetts-based Zenso Labs is toasting to its success. Last week, the company announced its entry into the beverage industry via two alcoholic RTDs – a Pear Ginger hard seltzer and a canned Moscow Mule.

Report: Consumers Pay +73% For Celeb Spirits at Bars & Restaurants

Celebrity spirits are growing sales on-premise— and at a premium. Consumers are paying 73% more per drink for a celeb-backed spirit at bars and restaurants, according to Union’s OnPrem Insights which gathers data from over 1,000 high volume accounts using the POS platform.

Taste Radio: Let’s Play ‘Is It Innovative?’ And, Why Are Celebrities Flocking To Coffee?

What defines compelling innovation? Novel ingredients? Esoteric flavors? Unusual packaging? The hosts discussed how strategic and entrepreneurial companies are attempting to innovate in food and beverage and what’s moving the needle for consumers. They also riffed on two new celebrity coffee brands, one launched by a “Yellowstone'' star and the other known for her status as a “teen mom.”

Going With The Flow: Joyburst Finds Co-Packing Partner

Flow Beverage will be filling a few extra TetraPak’s ahead of the planned divestment of its Aurora, Ontario production facility. The company announced today it signed a new co-packing agreement with beverage brand Joyburst that will see 15 million Joyburst Hydration branded beverages produced from the facility each year.

Eat the Change Raises $14M as Tea Biz Grows

Eat the Change (ETC) has brought in another $14 million in growth capital to fuel its quest of changing consumers’ eating habits by widening distribution of Just Ice Tea and further testing its Cosmic Chews snacks.