Super Seltzer Launches Across Seasons Corner Market Locations in New England

The first sparkling water with electrolytes, vitamins and a touch of agave hits shelves in early April in three bold flavors — part of a new wave of beverages built for a better-for-you generation.

NEW ENGLAND — MARCH 24, 2026

Super Seltzer, the pioneering better-for-you sparkling water brand, today announced a landmark distribution partnership with Seasons Corner Market, one of New England's most respected and well-run convenience store operators. Beginning in early April, Super Seltzer will be available at your local Seasons Corner Market throughout New England.

The launch introduces Super Seltzer's all-new 12oz cans in three distinct flavors — Grape, Lemon-Lime, and Grapefruit — designed to merchandise prominently and deliver an elevated in-store presence.

WHAT MAKES SUPER SELTZER DIFFERENT

• Sparkling water plus electrolytes, vitamins and a touch of agave — nothing artificial, nothing unnecessary
• Low sweetness profile — no stevia, no caffeine, no overly sweet finish
• Clean, great-tasting hydration in three bold, flavor-forward varieties: Grape, Lemon-Lime, Grapefruit
• Available in 12oz sleek cans built for high-visibility retail merchandising
• Available at your local Seasons Corner Market starting in early April

Super Seltzer was created at the forefront of a cultural shift in the beverage industry — one that demands better-for-you products without the unnecessary complexity that has come to define much of the category. Crafted with electrolytes, vitamins, and a touch of agave, Super Seltzer delivers clean, great-tasting hydration with a low sweetness profile — no stevia, no caffeine, and no artificial aftertaste. The result proves that better-for-you doesn't have to mean complicated.

“Launching with Seasons Corner Market is a dream first move for us. They're one of the most respected convenience operators in the country and their customers are exactly who Super Seltzer was made for. This partnership sets the tone for everything we're building.”

— ANN & VINU MALIK, CO-FOUNDERS, SUPER SELTZER

The partnership with Seasons Corner Market is a defining moment for the brand, bringing Super Seltzer to one of the most consistent and highly regarded convenience retail networks in New England. The new 12oz sleek can format was designed with the convenience channel in mind — visually striking, shelf-ready, and built to drive impulse purchase and repeat visits. Super Seltzer is available at your local Seasons Corner Market starting in early April.

Founded by Ann and Vinu Malik, a husband-and-wife team with deep roots as operators and brand builders, Super Seltzer brings real-world retail instincts to every aspect of its go-to-market strategy — from product formulation to packaging to placement. The Seasons Corner Market launch marks the beginning of a broader regional rollout as Super Seltzer continues to grow its footprint across New England and beyond.

ABOUT SUPER SELTZER

Super Seltzer is the first sparkling water crafted with electrolytes, vitamins, and a touch of agave — built for a generation that wants better, not more complicated. Founded by Ann and Vinu Malik, Super Seltzer is Rhode Island's emerging beverage brand on a mission to lead a cultural shift toward genuinely better-for-you beverages. With the experience and vision to take Super Seltzer to a national scale, the Seasons Corner Market partnership is a compelling early-stage step. Available in Grape, Lemon-Lime, and Grapefruit in 12oz cans.

ABOUT SEASONS CORNER MARKET

Seasons Corner Market is a family-owned and operated convenience store group committed to delivering a best-in-class neighborhood shopping experience across New England. With locations in Rhode Island, Massachusetts, and New Hampshire, Seasons has built a loyal following by prioritizing clean, welcoming stores, high-quality products, and strong relationships with local and emerging brands. Seasons Corner Market is a subsidiary of Colbea Enterprises, LLC.

MEDIA CONTACT — SUPER SELTZER

Jasmine Malik

Marketing Director

401-787-4432