Class Action Lawsuits Target Muscle Milk, Hain Celestial, R.W. Knudsen
False advertising and misleading label statements are at the heart of a trio of recently filed class action lawsuits against well-known beverage companies.
Headlines
Generation Mix
A confluence of health and wellness trends and sustained demand for premium alcoholic beverages has ushered in a wave of new higher-end mixer brands.
As Smartwater Departs, Big Geyser Brings on Core Natural
Core Natural, an alkaline water brand headed by FUZE and Bodyarmor founder Lance Collins, is set to join Big Geyser trucks in a matter of weeks.
Press Clips: Coke’s Stock Rises Following Fourth Quarter Earnings Report
Coca-Cola chairman and CEO Muhtar Kent said he expects 2015 to be a “transition” year for the company, before it likely returns to healthy growth in 2016.
Aquahydrate Secures $10 Million in Debt Financing Deal
The funds will be used for “working and growth capital needs,” according to Salus Capital Partners, which provided the asset-backed credit.
Operations at SoCal HPP Juice Co-Packer Said to be Unaffected by Bankruptcy
While Calpack and HPPFS are both profitable and cash-flow positive, internal strife at parent State Fish Co. and a sharp decline in the abundance of fresh fish has placed “significant financial pressure” on the subsidiaries.
Channel Check: Bottled Water (Still)
While Smartwater is still on a big growth curve, so is the entire category.
Distribution Roundup: Sparkling Ice Starts Global Expansion in Canada
Also heading north is True Drinks, which announced a partnership with Loblaws Supermarkets to bring AquaBall naturally flavored water to the retailer’s locations throughout Canada.
Coke Steps on a “Mein”; Suspends Twitter Campaign
When the Coca-Cola Co. was developing its #MakeItHappy social media campaign, content involving Adolf Hitler was most certainly not part of the planning process.
New on BevNET FBU: “Low-Fat” is Out. Unadulterated is In.
It’s clear that Americans are trying to eat healthier. But if you’re thinking about labeling your product as “light” or “low-calorie,” you might actually be turning off a few customers.
Kill Cliff Enters Walmart, Introduces Naturally-Sweetened ‘Berry Legit’
Despite being a brand best known for its Internet presence and popularity within the CrossFit community, Kill Cliff has been making significant moves into conventional retailers.
Suja Squeezes Hollywood Wallets: CAA, DiCaprio, Leto, Vergara Invest
Today Suja revealed that its latest investment round had included some of the best-known actors on the planet.
Fuze Tea, Gold Peak Join Coke’s Billion-Dollar Club
Amid burgeoning demand for iced tea products, the Coca-Cola Co. today announced that Gold Peak and Fuze Tea are two of the newest additions to its portfolio of billion-dollar brands.
Press Clips: Coke Stops Cyberbullying Just in Time For Pepsi’s Super Bowl Halftime Show
With its 60 second TV spot on Super Bowl Sunday, Coca-Cola took on the task of ending cyberbullying once and for all -- with just a few drops of cola.