Xyience has landed four SKUs of its Xenergy energy drink in specialty nutrition retailer GNC, a store that has increasingly reached out to energy and fitness beverages in the past year. In an just-released announcement, the company indicated that its Mango Guava, Cherry Lime, Cran Razz and Xtreme Fruit Punch varieties would be made available to up to 1,550 GNC stores, while another 300 GNC franchise operations would also be able to carry Xenergy.
PepsiCo has introduced new Star Wars-themed advertising, social media initiatives, and packaging to promote its Brisk iced tea and juice drinks, according to an article in The New York Times. The new marketing campaign will enlist characters from Lucasfilm’s “Star Wars: Episode I — The Phantom Menace 3D,” which is set for release next month. The campaign is designed to expand upon Brisk’s strong social media presence and increase sales within its target market of young adults, particularly males aged 18-29.
Led by greater market penetration and use of the stevia extract rebiana-A (reb-A), U.S. demand for alternative sweeteners will rise by 3.3 percent annually through 2015, according to a new report by market research firm Freedonia. The report indicates that the alternative sweetener market will reach $1.4 billion in sales within three years and that despite a sluggish diet soft drink market, high intensity sweeteners, including aspartame and sucralose, will remain the largest selling products within the category.
Pure Growth Partners' co-founder Chris Clarke has lent some context to business partner Curtis "50 Cent" Jackson's Twitter message that his company had signed a deal for Pepsi to distribute Street King energy shots. According to Clarke, Street King has landed a key independent Pepsi distributor, the Honickman Group, which is known for its powerful execution in the New York and Mid-Atlantic regions.
We’re still chasing this, but over on twitter, the ever-tweeting rapper/actor/occasional beverage mogul Curtis “50 Cent” Jackson has told the world that his Street King energy shot has begun some…
In the 11 months since its debut, Pitaya Plus has made significant strides in the distribution of its antioxidant-rich beverage. Despite hitting the market at a time when U.S. consumer knowledge of pitaya is very low (it’s more common name, dragon fruit, is a little better known), Pitaya Plus has resonated with natural foods retailers and consumers who have taken to its message of health and wellness and applauded the company’s focus on fair and sustainable business practices.
Here are the final three presentations from New Beverage Showdown 2: Runa, 82Go, and the winner of the competition, Coco Café.…
The Denver Broncos might have lost last Sunday, but they’re still “Tebowing” at FRS. The functional beverage company, which relies on the antioxidant quercetin to provide an energy boost, has…
After an energetic and dramatic debut at BevNET Live Summer 2011, BevNET reprised the “New Beverage Showdown” at our recent winter conference in Santa Monica. The beverage brand competition - developed in partnership with Coke's Venturing and Emerging Brands Unit – offers the founders of six new companies the opportunity to showcase their business plan and products in front of a panel of expert judges. Here are the first three presentations, from Joia, HDX, and Jetway; you’ll be able to view the remaining three tomorrow.
Aloe Gloe, which is a product of LA Libations that was announced this Fall, is an aloe vera enhanced beverage that’s taking a different path than the products that typically…
Inspirational former Notre Dame football icon Daniel “Rudy” Ruettiger has agreed to pay nearly $400,000 in fines to the Securities and Exchange Commission to settle charges that he lied to…
Growth in the distribution of tea drinks in convenience store and natural foods channels as well as rising consumer demand for Fair Trade Certified tea products, will help propel U.S. sales of tea and ready-to-drink tea products to reach $8.3 billion by 2014, according to a new MarketResearch.com report. The report estimates that the U.S. tea market will reach $6.5 billion in sales in 2011, up 5.2 percent over last year, and steadily rise over the next three years.
It’s one of the most successful independent beverage brands in the world, as well as a darling of Wall Street, but Monster Energy’s chief achievement seems to be its near-limitless…
Following recent distribution agreements with Polar and De Crescente, Karma Wellness Water has gained an even larger foothold in the Northeast as the company announced new ties with several distributors in Maine, New Hampshire, and Vermont. Karma, a cap-activated enhanced water, is also now authorized for sale in a number of retailers in the New England region including Roche Brothers and Market Basket.
