Activate Adds Marketing Muscle
Activate Drinks maker The Rising Beverage Company has announced that it has hired Jesse Merrill as its new Director of Marketing. Merrill had been VP Marketing of Honest Tea. He…
Headlines
Bill Sipper Leaves New Leaf
New Leaf Tea COO Bill Sipper has departed the company after nearly a year on the job. “I remain a stockholder and I hope they do well,” Sipper said. New…
Interview: GT’s Carries Alcohol Statement on Label
GT Dave spoke with kombucha blogger Hannah Crum about the return of full strength GT’s Kombucha to the shelves of a local natural foods shop. According to the interview, the…
Eric Schnell “I AM” Back
Former Steaz President Eric Schnell is stepping back into the beverage arena with a line of functional single-dose 2.5 oz. liquid supplements called “I AM.” Schnell said he and partner…
Jones Soda Co. Announces $2.0 Million Financing
SEATTLE, WA–(Marketwire – December 28, 2010) – Jones Soda Co. (NASDAQ: JSDA), a leader in the premium soda category and known for its unique branding and innovative marketing, today announced…
Tata Buys More of Activate
Los Angeles, CA – December 22, 2010 – First Beverage Group today announced that Tata Global Beverages, the world’s second largest tea company and owner of some of…
Celsius to Voluntarily Withdraw NASDAQ Listing
Common Stock and Warrants to Trade on the OTC Bulletin Board BOCA RATON, FL, Dec 22, 2010 (MARKETWIRE via COMTEX) — Celsius Holdings, Inc. ("Celsius") (NASDAQ: CELH), the creator of Celsius(R),…
Management Split at RelaxZen
RelaxZen, Inc., the marketer of the relaxation shots of the same name, has announced the resignation of its CEO and co-founder, Nick West. The other co-founder (and “Chief Zen Officer”),…
Video: Visit with Activate Drinks
Activate is a product that has intrigued me since I first saw a picture of a mockup bottle in Beverage Digest in early 2008. The product, which uses a cap…
Passing for Broncos, Tebow to Pitch for FRS
Mired in a 3-11 season, rookie quarterback Tim Tebow’s first start as a Denver Bronco might have come at a tough time for his team, but for Carl Sweat, CEO…
Video: BevNET Live Winter 10 Live Product Reviews
BevNET Live Winter 10, held on December 6 & 7, 2010 in Santa Monica, CA, featured the fourth installment of the “Live Review Panel.” The Live Review Panel gives emerging…
Juice Wars: Coke and Pepsi in OJ Joust
As if the consumer reponse to a now-scuttled 2009 Tropicana packaging change wasn't bad enough, now it looks like PepsiCo is going to face a lawsuit over the one product…
BevNET LIVE Winter 10 recap and photos
BevNET LIVE Winter 2010 took place on December 6 and 7 in Santa Monica, California. Over 330 beverage professionals gathered at the Loews Hotel for two full days of learning…
Video: Visit with Vita Coco; Brand Poised to Hit $100 Million in Sales?
by John Craven On a recent visit to New York City, I had a chance to sit down with Vita Coco co-founder and CEO Mike Kirban at the company’s 14th…