New Beverage Showdown – Last call for entries…
With almost 40 brand applications already submitted, the BevNET Live “New Beverage Showdown,” which will have selected brands competing for $5,000 cash and other prizes, is shaping up to be…
Headlines
Beer, Relaxation, Crisis, and Beverage School
The breakouts at BevNET Live Summer 11, which offer intensive learning and strategy sessions in small groups, offer attendees a chance to focus on specific areas of interest, including trends, distribution and sales, or beverage formulation and packaging. And, in a first for BevNET Live, one of the sessions, which features Brookly Brewery President Steve Hindy, will focus on craft beer. There will also be sessions focusing on the relaxation category, dealing with a PR crisis, distribution, and more.
BevNET Live: Your Chance to Learn What Coke’s VEB Team Has Learned
BevNET is pleased to announce that Mike Ohmstede, the Senior VP of Portfolio Strategy and Investments for Coca-Cola’s Venturing & Emerging Brands unit, will speak during BevNET Live on the…
Purple Stuff Thrives on Strength of Facebook “Fans”
When it comes to most products, developing a loyal consumer base can take years of carefully coordinated marketing plans and well-funded advertising budgets. Yet in a world dominated by the…
New Distribution Roundup: CHROME, Skinny Water, Bella Voda
Chrome Italian Soda is now available at Sam’s Clubs throughout Las Vegas and slated for distribution in California, Kansas, and Missouri by mid-summer 2011. The 16 oz. beverage is sold…
BevCo’s Battle at Google Vendor Fest
Several entrepreneurial beverage companies recently appeared at the “Googleplex” — the Mountain View, Calif. home base of the omnipresent search engine — in an attempt to grab the taste buds…
Video: What is BevNET Live?
With just under 40 days to go before BevNET Live in New York City, we thought it might be worthwhile to give you a taste of the exciting content and…
BevNET Live Sampling Bar: Sign Up
Sign up for the Sampling Bar at BevNET Live Summer 11 is now open. It's first come, first served so don't delay! What is the Sampling Bar? It's a free opportunity for attendees of BevNET Live to have their drink included in the coolers that are made available (on June 7 only) to attendees of the event. Why would you want to do this? Easy -- BevNET Live's attendees include distributors, investors, and other people from the trade who are actively seeking new products. View the full article for more details and a link to sign up.
BevNET Live: Updated Agenda Posted
The BevNET Live preliminary agenda for the June 6 and 7 event in New York City has been posted by BevNET.com. Featuring case studies from entrepreneurs, investors, distributors, retailers and…
O.N.E. Prepping for Big Pepsi System Launch
Competition is continuing to heat up in the coconut water category as national authorizations are starting to pile up. Take O.N.E., which has remained fairly quiet in the four months…
Video: Interview with Bill & Bob Sipper of Cascadia Managing Brands
Having been involved in the beverage industry at almost every level, Bob and Bill Sipper have seen hundreds, if not thousands, of new companies come and go. And in their combined decades of experience, the brothers – and now business partners -- have developed their own sense of the elements that contribute to the success of new brands, as well as the common problems that trip up most.
Coke is Reliably Relevant
So if five beverage companies were to disappear from the face of the earth tomorrow (the horror!) which one would consumers miss the most? Turns out to be Coca-Cola, according…
Source and Style in Conflict – and in Concert
The beauty of Whole Foods wasn’t just the save-the-earth strategy of organics, it was also the marketing of gourmet as a characteristic of natural. No one has ever seen fruit,…
BevNET Live: ZICO CEO Mark Rampolla to Speak on “White Space”
In the search for “white space” in the beverage category, sometimes it pays to look in the shadows of giants. That’s what Mark Rampolla decided to do when launching a new brand of coconut water, one that actually set out after Gatorade as a natural isotonic. During BevNET Live as part of the June 7 program, Rampolla, the founder and CEO of ZICO, will discuss how he analyzed the market when searching for a way to launch a new coconut water brand at a time when the category was largely unfamiliar domestically. Rampolla will also discuss the issues that can arise for entrepreneurs as they attempt to dig deep into a category with a new product while also keeping it flexible enough to adapt and change with consumer demand.