Headlines

Relaxation Drinks Face Less-Than-Mellow Lawsuits

Their names imply calm and quiet, but an angry lawsuit has broken out between the founders of two of the first relaxation drinks, Drank and Lean. The suit dates back…

BevNET’s 2010 Water Guide Available For Download

BevNET's 2010 Water Guide   Note: A print version of this guide was included in the August 17, 2010 issue of Beverage Spectrum Magazine. BevNET’s 2010 BOTTLED WATER GUIDE features…

Gatorade To Go Direct to Stores

Consumer products analyst Bill Pecoriello called a switch from warehouse to DSD distribution for Gatorade products one that “made sense” for both PepsiCo and its bottlers. The announcement, made earlier…

Kombucha Producers May Opt for Regulation, Not Reformulation

  Kombucha producers are considering another route to market as they fight to get raw, unpasteurized, and possibly still-fermenting products back onto store shelves: registering as alcoholic beverages producers with…

Can Coast Brands Help Companies Coast Into Retail?

It is, to be sure, a Catch-22, and it’s one that’s been discussed repeatedly – and with ongoing frustration –by many a growing beverage marketer. It goes something like this:…

O Water, Polar in Deal Talks

A long-rumored arrangement between Polar Beverages and O Water, the enhanced water/sports drink company started by Nantucket Nectars cofounder Tom First, is nearing completion, First confirmed today. “It looks like…

BAWLS is Back — Somewhat

A few months after nearly going out of business – and after investors forced the ouster of founders Hoby Buppert and Christina Staalstrom – current owners BAWLS Acquisition claim that…

Despite Growth, New Leaf Cuts Staff

New Leaf Tea fired nearly 1/3 of its employees today as the company attempts to reduce expenses even as it experiences significant sales growth. The firings are part of a…

NYC’s New anti-soda ads ‘misguided’ says the ABA

The New York City Department of Health and Mental Hygiene has rolled out its second series of anti-soda advertisements – but they have been derided by the American Beverage Association…