Celerant Capital (“Celerant”), a specialized private equity sponsor that invests exclusively in food, beverage and enabling technologies, announced the acquisition of Krier Foods (“Krier”), a fifth-generation family-owned beverage company.
Haus announces its nationwide market expansion, including a 19 states deal with Winebow, after three years of historic direct-to-consumer growth. The first spirits brand to launch exclusively online, Haus continues to innovate in a tightly regulated industry, as it hits shelves in bars, restaurants and retailers from coast to coast.
Colorado-based tea manufacturer TEAKOE is pleased to announce the distribution expansion of Fizzy Tea in nearly 1000 Kroger locations nationwide. Just in time for National Iced Tea Month, Kroger is now offering (3) flavors of Fizzy Tea in 4-packs to further meet the growing demand of organic, good-for-you beverages with an emphasis on multi-packs for bulk and delivery convenience via Instacart as well as the Kroger.com delivery platform.
Chlorophyll Water, the first-ever bottled water in the USA to pass and receive the ‘Clean Label Project Certification’ is now available at all 37 Homeland grocery locations in Oklahoma.
Wellness and recovery brand, NextDay has launched its new and improved formula available in-stores and online. NextDay Original is packed with electrolytes, vitamins like B6, C, D, E, zinc, magnesium, and caffeine as well as all-star recovery agent, DHM to help with recovery downtime. This new formula with FDA-certified ingredients helps consumers regain focus, boosts energy, and aids with rehydration after a long night out.
SkinTe, the first ever collagen-infused and mood-boosting sparkling wellness soda, is excited to announce its retail expansion into 1,289 Walmart stores across the country offering three of their most popular light and refreshing collagen sodas to consumers: Green Tea Grapefruit, White Tea Ginger, and Hibiscus Vanilla.
After much anticipation, MTN DEW and Casey’s – the third largest convenience retailer and fifth largest pizza chain in the U.S. – are joining forces to unveil a first-ever collaboration with the newest addition to the MTN DEW flavor line-up, MTN DEW OVERDRIVE.
Koe Organic Kombucha — fruit-forward, probiotic-packed, and refreshingly delicious kombucha – announces expanded distribution in conventional grocery, natural grocery, and convenience stores across the U.S including select Target, Rite Aid, 7-Eleven, Extra Mile, Woodman’s, and Food City stores. This expanded distribution is fueling Koe sales, which according to IRI Reporting are growing over 16 times faster than the Kombucha category. Koe also has the number one fastest velocity growth in the kombucha category, which indicates loyalty as new consumers become repeat purchasers. Koe is the first or only kombucha in many new accounts, making the healthy fermented brew more accessible to consumers nationwide.
Perfect Hydration Alkaline Water – the brand elevating the water industry with 9x purified, domestically sourced, refreshing alkaline water in sustainable packaging – announces explosive distribution gains nationally and in key regional markets. Perfect Hydration is now available at Kroger, Sprouts Farmers Market, Rite Aid, Extra Mile, Smart & Final, and more. As distribution increases, Perfect Hydration’s sales velocity continues to rise – according to May 2022 52-week IRI Reporting, Perfect Hydration is growing four times faster than the bottled water category as a whole, and 24% faster than the alkaline water category.
Oatly Group AB (Nasdaq: “OTLY”) (“Oatly” or the “Company”), the world’s original and largest oat drink company, announced the introduction of electric powered, heavy-duty trucks to the Company’s ground transportation in North America. Finding initial success with utilizing electric trucks as part of the Company’s transportation operations in Europe beginning in 2020, Oatly now expands the initiative to include an initial fleet of five electric trucks in the U.S. As part of its ambition to set an example as a future company, Oatly aims to shift to 100% sustainable ground transport for its products and materials by 2029. The introduction of electric trucks within U.S. operations helps build toward this ambition.
Mom Water, the widely popular fruit-infused vodka water, announced its expansion to eight new states, bringing its total distribution footprint to ten states across the U.S. Along with this expansion comes the announcement of a new variety 8-pack, as well as the addition of online direct-to-consumer sales.
BIOLYTE – touted as the world’s first “IV in a bottle” – continues its recent strategic retail expansion with its debut in Lowes Foods across North and South Carolina, in a total of 80 stores. Stocked in the sports drink aisle, this growth comes on the heels of expansion into several hundred more QuikTrip and RaceTrac locations across the Southeast, as well as its premier in select Target stores across the country.
GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, announces the launch of its most ambitious marketing campaign to date. Fully integrated, GURU’s 360-degree campaign is focused on solidifying brand awareness amongst consumers and growing its footprint across key Canadian markets. The campaign emphasizes GURU’s bold and authentic values and its key attributes including its natural, plant-based ingredients, which are the perfect source of Good Energy for the Everyday.
New York based Beverage and Consumer Package Goods advisory firm, InterContinental Beverage Capital (“IBC”), in a proprietary partnership with Blue Ridge Bank, N.A. (the “Bank”), the national bank subsidiary of Blue Ridge Bankshares, Inc. (NYSE American: BRBS), will be rolling out a new and innovative capital resource product for its clients next week at industry events in New York.
