BODYARMOR Sports Drink announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families so they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect.
MAKA, creator of RTD organic wheatgrass beverages in four fruit-forward energizing and refreshing flavors, is pleased to announce that Jeff Maher has taken the position of Senior Vice President of Sales.
Talking Rain Beverage Company, the maker of bestselling sparkling water brand, Sparkling Ice beverages, is excited to announce the launch of a new CSR program, Flavorful Giving – an initiative that celebrates the people, places, and communities that inspire consumers to Live in Full Flavor.
Liquid I.V., the number one powdered hydration company in the U.S., announced its investment of $1.3 million in grants to MAP International, International Rescue Committee, and University of California, Los Angeles (UCLA) Sustainable LA Grand Challenge, all of which share the mission of funding innovative solutions for access to clean water.
Space Tea is the world's first apoptogenic mushroom iced tea and lemonade beverage. Space Tea offers a modern spin on both the classic Arnold Palmer — offered in three low-sugar flavors: Original, Golden Mango, Summer Watermelon — and Classic Tea standards with zero sugar and zero calories: Lemon Zero, Hibiscus Zero, and Matcha Zero.
C4 Energy, the leader in the fitness and wellness space, is flipping the script of the outdated “New Year, New You” artifact with its Be You. But Better. Campaign launch, leaning away from the past eras of ‘inspiring’ and ‘hyping’ people up with nothing to back it.
Leading craft cidery, Blake’s Hard Cider (BHC), announces the debut of Sorta Pop probiotic soda, the first non-alcoholic beverage in the brand’s 10-year history.
Nirvana Water Sciences Corp. is pleased to announce the addition of Candice St. Pierre, PhD as Vice-President of Nutrition Sales.
Sunwink, the female-founded plant-powered beverage company, announces the launch of two new digestion powder flavors at Target: the fan-favorite Detox Greens, and newly launched Citrus Lime Prebiotic flavor making its debut in the powder aisles this year. Sunwink continues its rapid growth with national expansion of its Superfood Powders at Albertsons and Safeway stores across the country.
Splash Beverage Group, Inc. (NYSE American: SBEV ) (“Splash” or the “Company”), a portfolio company of leading beverage brands, announced that its TapouT Hydration brand will expand into the exciting and dynamic energy drink category.
Nirvana Water Sciences Corp. is embarking on a journey to super-charge its brand and expand its product line of scientifically backed products containing super ingredients like HMB.
100 Coconuts, the lifestyle driven premium coconut water brand has recently appointed top-tier CPG talent to their executive team.
DRY Soda Co., pioneer in the zero-proof beverage market, is redefining the category yet again with the launch of its newest flavor in the Botanical Bubbly Reserve Collection, Rosé Soleil.
Redfoo, known for his exceptional talents and seemingly boundless energy, has joined MAKA as an investor and a driving creative force in sharing the benefits of living a healthier and more active lifestyle.
