BIOLYTE – touted as the world’s first “IV in a bottle” – continues its recent strategic retail expansion across the country with its debut in all 25 Dierbergs Market across the St. Louis, Mo., area. This growth comes on the heels of expansion into several hundred more QuikTrip and RaceTrac locations, its premier in select Target stores across the country and more.
After becoming the fastest-growing energy drink in the market, and expanding into the pre-workout supplement category earlier this year with the launch of ZOA+, ZOA Energy will activate at San Diego Comic-Con to give fans an exclusive first look in-person at its latest partnership with the highly anticipated upcoming feature film, Black Adam. With his unstoppable powers reflected, the limited-edition cans feature ZOA founder and film lead/producer, Dwayne Johnson, as Black Adam. The first edition of the Black Adam cans will be featured and given out at ZOA’s interactive footprint located in the Fan Zone area just outside the Convention Center.
African-distilled Procera Gin has expanded its celebration of the terroir of Africa with the release of two new expressions from the 2021 Juniper harvest. Procera Red Dot and Procera Green Dot join the highly decorated Procera Blue Dot – all distilled from fresh, never dried juniper berries.
Little Toad Creek Brewery & Distillery is bringing a taste of the Southwest to Texas with the state-wide availability of its Mixed-Up Mule canned cocktails. Until now, Little Toad Creek’s Mixed-Up Mule ready-to-drink cocktails were only available in New Mexico and Colorado. Thanks to the brand’s expanded distribution, Texans can now crack open a premium craft cocktail made with gin, rum, and vodka, real juices, and agave nectar to enjoy anywhere. Mixed-Up Mule is available in four flavors, including Watermelon Jalapeno, Gin & Grapefruit, Mojito, and Classic Mule.
Non-alcoholic aperitivo brand, Figlia, is launching its first ready-to-drink offering, 001. FIORE FRIZZANTE on July 25th. An ode to the classic aperitif (no bartending needed), 001.FIORE FRIZZANTE, offered in a sleek can, is a sophisticated, zero-proof aperitivo with effervescent bubbles and a touch of lemon. Bring the essence of summer in Italy to your favorite seasonal gatherings like picnics, bike rides, and beach days, 001. FIORE FRIZZANTE can be sipped anytime, at every occasion.
Noah Gray, co-founder and CEO of fast-growing tequila seltzer company Onda, spoke about the brand’s origins as a “trade up” concept, the reasons behind strong consumer trial and repurchase, what up-and-down-the-street sales informed the team about effective retailing and merchandising and how he landed meetings with and won over high-profile investors.
Israeli start-up Better Juice, and GEA Group AG, Germany, have established a new pilot facility, inviting juice manufacturers to test their sugar-reduction technology. The groundbreaking GEA Better Juice Sugar Converter Skid is included in GEA’s innovation center in Ahaus, Germany, and is completed with all the required processing equipment supplied by the global food system suppliers and incorporates Better Juice sugar reduction technology. The center will be fully operational by mid-July of this year.
Plant-based protein brand OWYN has secured growth investment from Purchase Capital, an affiliate of its parent company United Nutritional Brands, as well as from Hammock Park Capital LLC and PowerPlant Ventures, the company announced today.
Casa Noble Tequila is expanding its category-defining spirits portfolio and elevating the standard for premium tequilas with the debut of Marqués de Casa Noble. A skillful blend of 21 añejos and extra añejos, Marqués de Casa Noble is meticulously crafted from start to finish, resulting in a spirit that is smooth, complex and exquisitely balanced. With a limited number of bottles, Marqués de Casa Noble is available in select cities across the country.
Baijiu producers claimed the top five spots on the world’s most valuable spirit brands list in 2021, but the spirit is still a novelty in the U.S. thanks a lack of accessibility and availability, according to Derek Sandhaus, co-founder of Ming River Baijiu.
Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, announced that it has extended the distribution of TapouT through agreements with three separate convenience store chains across Arizona. All four SKUs of TapouT Performance Drinks will now be available in CobbleStone AutoSpa locations, Carioca Convenience Stores and all of the 4-Sons Convenience Store locations.
The spritz is the quintessential drink of summer, and to welcome the warmer months, Select Aperitivo is partnering with La Marca Prosecco to offer the Select Spritz Gift Pack. The bright, bittersweet and bold flavors of Select Aperitivo, mixed with the fresh fruit aromas of La Marca Prosecco, combine to make a stunning and delicious Select Spritz. Available in key markets beginning July 15, the gift pack includes one bottle of Select Aperitivo alongside one bottle of La Marca Prosecco and one branded Select Spritz glass, in an eye-catching ruby red gift pack priced at $27.99.
Entertainment Arts Research Inc. (EARI Beverage Group), a diversified beverage and media group, announced today it has acquired Original New York Seltzer LLC and its production arm, LA Bottle Works Inc., for an undisclosed sum. Founded in 1981, Original New York Seltzer produces a line of mid-calorie craft sodas made with cane sugar and no artificial coloring and packaged in 10 oz. glass bottles.
AB Biotek – a business division of AB Mauri created in March 2017 – and Country Malt Group (CMG) have formed a new agreement providing yeast for distilled spirits producers in the North America marketplace. Effective today, Country Malt Group will begin distributing an existing portfolio of AB Biotek distillers yeast under the Pinnacle brand.
