Empirical, a flavor company revolutionizing spirits with its unprecedented approach, unveils its latest distillate, SOKA, one of the first spirits distilled in the U.S. from American sorghum cane juice and syrup. SOKA (750ml/43% ABV/SRP $50) will be available for purchase worldwide on June 15, 2022 via Empirical’s website, empirical.co. It has already been embraced by the vanguard of the craft cocktail world.
Just in time for summertime, romeo's is launching its own line of ultra premium seltzers in Quebec grocery and convenience store network in collaboration with industry giant’s, Labatt. romeo's sonic marks the beginning of an important step; after the success of romeo's gin spirits, its ready-to-drink gin-based cocktails and its non-alcoholic version, romeo's is now entering the world of malt-based seltzers with a unique, innovative and distinctive offering.
Wellness and recovery brand, NextDay has launched its new and improved formula available in-stores and online. NextDay Original is packed with electrolytes, vitamins like B6, C, D, E, zinc, magnesium, and caffeine as well as all-star recovery agent, DHM to help with recovery downtime. This new formula with FDA-certified ingredients helps consumers regain focus, boosts energy, and aids with rehydration after a long night out.
Six beverage startups emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 23 at BevNET Live Summer 2022, sponsored by Coca Cola’s Venturing and Emerging Brands Unit (VEB).
BevNET Live Summer 2022 returned to New York City on Wednesday for the first time in three years at a “precipitous time,” according to Jeff Klineman, BevNET Editor-in-Chief. Beverage industry leaders and professionals convened during the first session of the two-day industry conference, which opened with a state-of-the-industry discussion featuring insights from retailers, brands, investors and distributors.
SYSTM Foods, the strategic partnership of private equity firm SYSTM Brands and venture capital fund PowerPlant Partners, staked its first claims on the impact-focused food and beverage category on Wednesday by announcing it has acquired Chameleon Coffee from Nestlé USA, along with independent functional beverage brand REBBL.
With more drinkers reaching for tequila-based ready-to-drink (RTD) cocktails, mezcal versions could seem like a natural next step considering the spirit’s recent rise. Madre Mezcal, a brand with a foothold in the mezcal market is the most recent to launch their version, a 5% ABV can called Desert Water that comes in four flavors. Meanwhile, Elenita, which launched as the first mezcal RTD in 2020, has been steadily growing their distribution. But unlike other agave spirit RTDs, they might not get much competition for a while – the supply chain challenges are just that big.
Speaking just a few weeks after the energy drink maker’s Q2 earnings report, Monster president and chairman Rodney Sacks said the price increase will kick in on September 1, coming on the heels of incremental hikes in late 2021 and early 2022. The move will put Monster in line with chief rival Red Bull, which communicated to retailers that it will raise pricing by 7.6% (about 10 cents per can) on the same date.
Flow Beverage Corp. announced a 21% decline in consolidated net revenue to approximately $9 million in Q2 FY2022, compared to $11.3 million the previous year.
Jen Batchelor, the co-founder and CEO of Kin Euphorics, a pioneering brand of non-alcoholic social tonics, joined the podcast for an expansive conversation about the inspiration for and development of Kin, how Soylent provided a rough template for the company’s business strategy and D2C success and how she applied learnings from success at upscale retailer Erewhon to other chains.
SkinTe, the first ever collagen-infused and mood-boosting sparkling wellness soda, is excited to announce its retail expansion into 1,289 Walmart stores across the country offering three of their most popular light and refreshing collagen sodas to consumers: Green Tea Grapefruit, White Tea Ginger, and Hibiscus Vanilla.
After much anticipation, MTN DEW and Casey’s – the third largest convenience retailer and fifth largest pizza chain in the U.S. – are joining forces to unveil a first-ever collaboration with the newest addition to the MTN DEW flavor line-up, MTN DEW OVERDRIVE.
Volume fluctuations are creating a turbulent economic environment in non-alcoholic beverages, as higher volume growth pressures contributed to depressed sales during the two-week period ending June 4, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
Koe Organic Kombucha — fruit-forward, probiotic-packed, and refreshingly delicious kombucha – announces expanded distribution in conventional grocery, natural grocery, and convenience stores across the U.S including select Target, Rite Aid, 7-Eleven, Extra Mile, Woodman’s, and Food City stores. This expanded distribution is fueling Koe sales, which according to IRI Reporting are growing over 16 times faster than the Kombucha category. Koe also has the number one fastest velocity growth in the kombucha category, which indicates loyalty as new consumers become repeat purchasers. Koe is the first or only kombucha in many new accounts, making the healthy fermented brew more accessible to consumers nationwide.
