News

Simply Spiked Lemonade Hits Shelves This June

Molson Coors Beverage Company (NYSE: TAP) has announced that Simply Spiked Lemonade, the highly anticipated new lineup of full-flavor alcohol beverages inspired by the country's no. 1 chilled juice brand, will arrive on shelves this June. Simply Spiked Lemonade marks the latest product line in the agreement between Molson Coors and The Coca Cola Company and will bring real fruit juice credentials to the ready-to-drink alcohol beverage space.

Circle K and MTN DEW Announce the Launch of MTN DEW PURPLE THUNDER

Circle K announces today the exclusive release of MTN DEW Purple Thunder, a new beverage that combines the mouth-watering flavors of blackberry and plum for the ultimate berry combination. MTN DEW PURPLE THUNDER will only be available at Circle K starting May 4.

Unity Vibration Kombucha Enters Partnership With Edge Beverage

Edge Beverage has entered into a Stock Ownership Agreement with Unity Vibration Kombucha to bring forth a new sales effort, along with a re-launching of the brand nationally, through Edge Beverage’s extensive retail buyer network with national retail chains. Both companies are excited to expand sales and secure extensive chain and distribution partnerships across the country.

Taste Radio: Coffee With An NBA Superstar? It’s An Experience. Plus, Maxi Advises On Exits.

This episode features an interview with NBA All-Star Jimmy Butler, who spoke with us about his upstart specialty coffee and lifestyle brand, BIGFACE. We also feature the latest edition of The Maxi Minutes with LDR Ventures managing director Maxine Kozler Koven, who advises entrepreneurs on how to speak to potential investors about their vision and exit strategy.

Monster Energy Participates in Walmart’s Fight Hunger, Spark Change Campaign

Monster Energy joins Walmart for its Fight Hunger. Spark Change. campaign raising funds for local Feeding America member food banks around the country. From now until May 15, Monster Energy has committed to donating $0.10 for every participating item sold in all Walmart locations in the United States.

Introducing 3 Tres Tequila

Designed and Created by Mark Becker, 20 year Veteran in the Beverage business 3 Tres brings you: Innovative Packaging, The Rebel Spirit, Small Batch Craft Tequila, Carefully Manicured Tequila by Master Distiller Stella Anguiano, Keli'i Heen and Mark Becker. The best Tequila, Period. 

Web3 Roundup: Katy Perry’s De Soi Augments Reality; Starbucks Unveils NFT Plans

De Soi, a mocktail brand co-founded by pop star Katy Perry, is partnering with metaverse social app company FlickPlay to give away beverages to consumers who collect NFTs while playing the tech company’s augmented reality game; Starbucks unveiled more about its plans to create a “digital third place” during its fiscal Q2 2022 earnings call this week.

Wild Bill’s: New Flavors Fuel Reach into Retail

When faced with disruptions during the early days of the pandemic, New Jersey-based craft soda maker Wild Bill’s did like many other independent CPG brands: they adapted, using their connections to introduce a full line of packaged organic coffee, plus snacks like peanuts and jerky. But as COVID’s grip finally appears to be receding, the company is eager to get back to the core business.

SunOpta Releases 2021 ESG, Continues on Path to Double Plant-Based Business

SunOpta (Nasdaq:STKL) (TSX:SOY), a U.S.-based, global pioneer fueling the future of sustainable, plant-based and fruit-based food and beverages, is proud to release its 2021 Environmental, Social and Governance (ESG) Report. This annual update outlines progress made in the 2021 fiscal year, and the steps the company is taking to identify a path forward across four key areas: products, planet, people and governance.

Hoplark Introduces Hoplark 0.0 Really Really Hoppy

Hoplark, the makers of innovative, non-alcoholic beverages that provide a craft brew experience, just launched a new flavor in their Hoplark 0.0 product line, Really Really Hoppy. Double dry-hopped with Citra and Simcoe Hops, this new item delivers a craft-brewed flavor bomb, but with zero calories, zero sugar, gluten-free, and Whole 30 approved.

CALIROSA Launches Tequila Cinco Años Extra Añejo

Award-winning tequila brand CALIROSA, the premier red wine barrel-aged sipping tequila, announces the launch of its latest expression and first-ever limited release; Cinco Años Extra Añejo. Offered in highly limited quantities, Cinco Años Extra Añejo will retail for $299.00 per 750ml bottle and will make its pre-sale debut on May 5, 2022, via Concierge.TotalWine.com allowing Total Wine’s Concierge members first access to purchase a bottle of the exquisite expression. Cinco Años Extra Añejo will also roll out to a variety of premium liquor stores, bars and restaurants across the United States, shortly thereafter.

Luxco Introduces Alias Straight Rye Whiskey

Luxco, a leading producer, supplier, importer and bottler of beverage alcohol products, has launched Alias Straight Rye Whiskey. Distilled at Luxco’s Ross & Squibb Distillery in Lawrenceburg, Indiana, Alias is bottled at 90 proof (45% ABV) and will be available in May.