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Spirited Hive Cocktails Named Exclusive Ready-To-Drink Cocktail of Nashville Soccer Club Spirited Hive Cocktails Named Exclusive Ready-To-Drink Cocktail of Nashville Soccer Club

Spirited Hive Cocktails Named Exclusive Ready-To-Drink Cocktail of Nashville Soccer Club

by Press Release,

Spirited Hive, a new line of ready-to-drink craft cocktails made with quality spirits, all-natural ingredients and organic honey, has been named the exclusive ready-to-drink cocktail of Major League Soccer’s Nashville Soccer Club. Debuting May 1 at GEODIS Park, the club’s new home and largest soccer-specific stadium in the U.S. and Canada, Spirited Hive will be available at two standalone bars and throughout the stadium’s bar carts. 

Breakthru Beverage Group Names Erin Engels as Vice President, Strategy & Corporate Development

by Press Release,

Breakthru Beverage Group, a leading North American beverage distributor with operations and affiliates in the U.S. and Canada, today announced it has named Erin Engels to the role of Vice President, Strategy & Corporate Development. Engels will manage the development and continuous evolution of Breakthru’s multi-year strategy with initiatives that support innovation and growth and provide partners increased data insights and expertise.  

General Mills Invests $15 Million in Funds for Minority and Female Entrepreneurs

by Press Release,

General Mills announced its venture capital arm, 301 INC, will invest a combined $15 million into two early-stage venture capital funds, Fearless Fund and Supply Change Capital. These investments are part of General Mills’ commitment to standing for good and promoting racial and gender equity in representation through economic opportunity for minority and female food entrepreneurs.

Jose Cuervo Enters the Cristalino Category With Tradicional Cristalino Jose Cuervo Enters the Cristalino Category With Tradicional Cristalino

Jose Cuervo Enters the Cristalino Category With Tradicional Cristalino

by Press Release,

The world’s #1 tequila announced the launch of its first-ever Cristalino: Jose Cuervo Tradicional Cristalino. First released in Mexico, the new expression is now available nationwide in the U.S. Combining more than 225 years of trusted tequila expertise and craftsmanship with modern innovation, Cuervo’s entry into the Cristalino category is poised to bring this emerging tequila expression to the masses. As the original 100% agave tequila, Jose Cuervo Tradicional remains on the forefront of product innovation, releasing new expressions that deliver on quality and taste.  

LIFEAID Beverage Company Launches FITAID Energy Collection

by Press Release,

LIFEAID Beverage Company has released a new line of clean performance energy drinks. The FITAID Energy collection is the long-awaited clean-caffeine addition to their original Sports Recovery product, FITAID, boosted with 200mg of caffeine from green tea. The FITAID Energy + Sports Recovery blend is naturally sweetened with only 15 calories, no sucralose, no aspartame, no fillers, and no synthetic caffeine. Available in four electric flavors: Mango Sorbet, Peach Mandarin, Blackberry Pineapple, and an online exclusive Raspberry Hibiscus, FITAID contains no artificial flavors or colors.

Del Monte Launches New Bubbly Beverage Brand: Joyba

by Press Release,

Del Monte Foods is tapping into the fast-growing Bubble Fruit Tea beverage market with the launch of its new bubble tea brand: Joyba. To ensure launch success, Del Monte partnered with New York-based brand design agency CBX to establish the new beverage brand’s positioning, tone, and reason for being.

ADM to Expand Capacity, Open New Protein Innovation Center

by Press Release,

CHICAGO, Ill.–ADM (NYSE: ADM), a global leader in nutrition, announced today that it will invest approximately $300 million to significantly expand its Decatur, Illinois, alternative protein production, as the company…

Experts: Austin Cocktails Purchase Doesn’t Signal Open Season on RTD M&A Experts: Austin Cocktails Purchase Doesn’t Signal Open Season on RTD M&A

Experts: Austin Cocktails Purchase Doesn’t Signal Open Season on RTD M&A

by Ferron Salniker,

Another independent canned cocktail maker boarded the “mother ship” last week when Constellation Brands announced Thursday the full acquisition of Austin Cocktails. It’s a move that’s in step with the other global beverage companies picking up fast-growing RTD producers - but observers in the industry caution that the deal may not be the harbinger of a flood of RTD acquisitions.

Taste Radio: TCHO Doesn’t Need To Be A Big Brand. But It Has To Be An Excellent One. Taste Radio: TCHO Doesn’t Need To Be A Big Brand. But It Has To Be An Excellent One.

Taste Radio: TCHO Doesn’t Need To Be A Big Brand. But It Has To Be An Excellent One.

by BevNET.com Staff,

Brad Kintzer, Chief Chocolate Maker at TCHO, discussed the company’s emphasis on sustainable and ethical sourcing as a key metric of quality, how it defines “better” when evaluating progress, how he’s been inspired by winemaking and why, despite TCHO’s cachet, the brand recently introduced massive changes in its formulation and branding.