News

Sunshine Beverages Launches New Tropical Pineapple Sparkling Energy Drink

Sunshine Beverages, makers of delicious Sparkling Energy Waters and Drinks, has expanded its portfolio of Sparking Energy Drinks with the launch of Tropical Pineapple. The launch comes on the heels of this year’s majority investment from Cypress Ascendant, a strategic capital investment firm, fueling a refreshed business model, operations, and increased awareness for the brand.

Spirit Hound Distillers To Release First Bottled in Bond Rye on World Whisky Day

Spirit Hound Distillers is celebrating the release of its first Bottled in Bond Rye Whisky on World Whisky Day, Saturday, May 21. The celebration, hosted by Spirit Hound at its tasting room in Lyons, Colo., from 2 - 9 pm, is a special opportunity for Colorado whisky lovers to taste the whisky of the year, as named by the leading international London Spirits Competition last month, in the place that it’s made. 

Bragg Targets ACV Gummies After Survey Reveals Confusion

Bragg Live Food Products is probing another flank in its ongoing attack on apple cider vinegar fueled gummy supplements, which it considers a threat to the business health of the 110-year-old brand.

Laird: $14M Net Loss Dampens Topline Growth

Despite strong online and in-store numbers that helped push a 26% increase in year-over-year net sales to $9.6 million, Laird Superfood reported a net loss of over $14 million during Q1 2022, according to an earnings report released by the company on Friday.

Provi Announces Hiring of Former Toast Executive Matthew Clare As Vice President of Sales

Provi, the fastest-growing ecommerce marketplace for the beverage alcohol industry, announced Matthew Clare has joined the company as its new vice president of sales. In the role, Matt will oversee the growth and development of Provi’s inbound and outbound sales teams, continuing to build Provi’s large on- and off-premise retailer customer base. Joining Provi after serving two years with Toast, a point-of-sale software solution for the restaurant industry, Matt brings more than nine years of sales leadership experience to this new role. He will be reporting to Max Lowenbaum, Provi’s senior vice president of sales. 

Wize Spirits Partners With Fulmer & Co. in Seed Investment Round

Wize Spirits has partnered with Fulmer & Co. in a seed investment round. The funding from the current investment round backed by Fulmer & Co will provide substantial capital for Wize Spirits to expand its distribution nationwide and scale its operations.

Newly Styled Campari Negroni Ready to Serve Now Available

Enjoying the delectable taste of one of the most famous Italian cocktails has never been easier! Thanks to the launch of the newly styled Campari Negroni Ready to Serve, Negroni lovers and cocktail aficionados can enjoy an expertly crafted cocktail at home or on-the-go. 

Buena Fé Organic Tequila Quenchers Expands Into New States

Pure Brands Organic Tequila cocktail, Buena Fé, has announced its expansion into Michigan, Massachusetts, and New Jersey. Since its inception, Buena Fé has quickly received recognition as the ready-to-drink industry’s first-ever organic canned tequila cocktail.

Distribution Roundup: Jibby Brings CBD Cold Brews to NYC with Gold Coast; NXT LVL Enters Sprouts, MAPCO Express

Backed by fresh capital and a new brand design, Florida-based CBD-infused drink maker Jibby is looking to keep its momentum going in 2022 by launching with New York-based DSD house Gold Coast; Performance beverage brand NXT LVL is seeding the ground for national expansion as the company announced distribution in several new retail chains around the country this week.

Black Rifle: RTDs, Outposts Push Net Revenue +35%

Founded in 2014, the veteran-owned company has attracted attention from within and outside the beverage industry, thanks in large part by both the popularity of its pro-military merchandise and its expanding ready-to-drink product family. In February, Black Rifle went public via SPAC in an IPO valuing the company at around $1.7 billion. The company plans to reorganize as a public benefit corporation to reinforce its mission of serving veterans, law enforcement and first responders, including a commitment to hire 10,000 veterans.