Guest Insights: How One Brand Lost the Alcohol Without Losing the Spirit
The path to creating a successful brand is rarely a straight line. It can have twists and unexpected turns along the way. It is not uncommon to see companies rebrand,…
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Taste Radio: Perfect Partnership, Or Peculiar Pairing?
Taste Radio’s hosts discussed several recently announced collaborations, including those of high-profile drink brands that have aligned to create new RTD cocktails, a well-known entertainer and an upstart energy drink company and a humanitarian initiative that connects with better-for-you brands. They also chatted about notable new products, including a line of shelf-stable tamales, NA wine and beer and a protein bar with a somewhat odd name.
PATRÓN Tequila Unveils PATRÓN en LALIQUE: Serie 3
PARIS, France AND ATOTONILCO EL ALTO, Jalisco, Mexico-- PATRÓN Tequila, the world's number one super-premium tequila*, and LALIQUE unveil their third remarkable collaboration: PATRÓN en LALIQUE: Serie 3 ahead of National Tequila Day. Combining Mexico’s mastery of artisanal tequila and France’s crown jewel of the crystal industry, the Series 3 collectible is a celebration of the Weber Blue Agave plant from which PATRÓN Tequila derives.
How Wellfare’s Better Box Aims To Take On Food Insecurity With Center Store Items
Soon-to-expire snacks, surplus single-serve beverages and excess energy bars are the types of products that are now being donated to food insecure families through nonprofit organization Wellfare’s Better Box. The program currently distributes boxes of better-for-you grocery items nearly 800 recipient families at no cost.
Phil West Joins Conecuh Brands as VP of Marketing
Phil West has joined Conecuh Brands as VP of Marketing. Most recently he was with E. & J. Gallo working in brand marketing across both the wine & spirits businesses. West worked with Conecuh Brands CEO Roy Danis at Jose Cuervo International. “Not only am I thrilled to be working with Phil again but his business acumen, industry experience and leadership is an asset at this critical time as we continue to grow and expand the Conecuh Brands portfolio,” says Danis.
Woodford Reserve Releases Limited-Edition Batch Proof Series
Woodford Reserve has released its annual limited-edition, high-proof expression - Woodford Reserve Batch Proof.
This Week’s New Products: Grinch-Themed Holiday Creamers, Mushroom Cola and Probiotic-Packed Lemonade
Now that “Christmas in July” is officially underway, brands like International Delight are rolling out new Grinch-themed products far in advance of the holiday season. However, other brands such as Tropicana and KeVita are embracing the summer heat and rolling out beach-friendly flavor extensions like Peachy Pineapple Paradise and Peach Lemonade.
ZURENA Launches Caribbean-Inspired Drink Mixers in H-E-B Retailers Across Texas
ZURENA, the portfolio of simple and versatile Caribbean drink mixers, announced its expansion with H-E-B grocery stores, offering consumers access to premium non-alcoholic drink mixers in the Lone Star State. Made with a blend of Caribbean spices and tropical fruit juices, ZURENA can be added to any beverage (alcoholic or non-alcoholic) to deliver a delicious drink with a tropical twist.
Gut Feelings: Prebiotic Soda Brands Split Messaging on Science and Flavor
In the race for dominance in the emerging functional soda category, gut health focused brands have had to walk a fine line between being a wellness drink – with all the baggage that designation brings for mainstream consumers – and being a fun and lively soda pop.
People Moves: Lemon Perfect Appoints Jim Brennan as President; Rowdy Mermaid Expands Leadership
Enhanced water producer Lemon Perfect announced today it has named former Coca-Cola Company executive Jim Brennan as its President and Chief Revenue Officer; Colorado-based kombucha and tonic brand Rowdy Mermaid has made several new additions to its executive and sales teams, including the appointment of Matt Opperman as COO and CFO; Kevin Rutherford Reaches Finish Line at Nuun
Diversity in Spirits: Tribal-Owned Distillery Looks To Be a Model for Others
When the leadership of the Paskenta Band of Nomlaki Indians expanded its casino, a brewery and distillery seemed like a natural addition. But until a few years ago, distilling alcohol on reservations was illegal. Now, the Paskenta Brewery & Distillery is the first tribal-owned California distillery. One of just a handful of tribal-owned distilleries in the U.S., it’s also aiming to be a model for others.
Uncle Matt’s Organic Proudly Announces B Corp Certification
Uncle Matt’s Organic, the nation’s #1 selling brand of organic orange juice, is proud to announce that it has been certified as a B Corporation (B Corp). This recognition authenticates the brand’s commitment to sustainability, accountability, and transparency. Uncle Matt’s Organic has strived to balance purpose and profits, while producing the highest quality organic juices and functional beverages for over 22-years.
PepsiCo Beverages North America to Expand Colorado Footprint with 1.2 Million Square Foot Manufacturing Facility
After outperforming analyst expectations in its Q2 2022 earnings report, PepsiCo Beverages North America (PBNA) today announced it has acquired nearly 152 acres of land in the Denver, Colorado High Point area where it will construct a 1.2 million sq. ft. manufacturing facility set to open in summer 2023.
1800 Tequila Named Official Tequila of the Chicago White Sox
1800 Tequila, the world’s most awarded tequila line, announces its designation as the Official Tequila of the Chicago White Sox and the Official Margarita of the Chicago White Sox. The announcement marks 1800 Tequila’s first Major League Baseball endeavor and the brand’s continued support of professional sports teams.