News

Essentia Water, the pioneer of ionized alkaline water in the U.S., has launched a new campaign featuring basketball star Jimmy Butler, Chicago quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its "Stop for Nothing" campaign, which launched in 2021 and featured McRae alongside Kansas City quarterback Patrick Mahomes, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate.

Harmless Harvest, a leader in the organic coconut-based food and beverage product market, announces the transition to 100% recycled polyethylene terephthalate (rPET) bottles for its coconut water and smoothie beverage products. This May 2022, all retailers carrying the beloved brand’s coconut-based drinks across the U.S. will stock their shelves with the newly composed bottles. The transition is part of the brand’s commitment to zero waste production, creating a roadmap for progress toward products and practices that have a net-positive impact on both people and the environment.

Saint James Tea, an organic and sustainably packaged line of ready-to-drink teas, has teamed up with LA Libations, as a component of their SoCal Incubation Program (SIP), a California-based beverage incubator that focuses on emerging health-centric consumer brands looking to grow in market. 

Whether it’s a runner’s high, mastering a yoga pose, or just getting out and moving, Propel Fitness Water wants to celebrate all the ways that working out can be joyous. This summer, Propel, the electrolyte water from Gatorade, is teaming up once again with writer, actor and producer Mindy Kaling to inspire exercisers to come together and find their JOWO – Joy of Working Out. 

Pickle Juice, the all-natural way to stay hydrated and stop muscle cramps, has recently announced its partnership with AATAC (Asian American Trade Association’s Council). AATAC’s network comprises one of the nation’s largest associations of convenience stores, gas stations, and general retail outlets representing over 80,000 locations. AATAC has been an important part in launching dozens of new products into the convenience and general retail channels, several of which are now considered to be some of the most successful checkout lane products of the past decade.

Golden Grail Technology (OTC: GOGY) a fast-growing company with a strategic mission to innovate, build and streamline the growth of its beverage portfolio through fiscally responsible investing has announced the hiring of Richard Moreland a beverage sales veteran who also has significant experience in the Hemp/CBD space.