Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
After five years in operation, Spirited Away, the first non-alcoholic bottle shop in the U.S., has a new owner.
Clean Alcohol Collective Launches to Push Bev-Alc Transparency
You’ve likely heard of clean beauty, but clean alcohol? A new trade group is aiming to do what many in the bev-alc industry have historically avoided: define what “clean” means when imbibing.
BevNET Announces 2025 Spirits Award Winners
We are proud to present the winners of BevNET’s 2025 Best Spirits Awards, a group that is reshaping and reimagining consumers’ experiences with alcohol and its zero-proof alternatives with thoughtfulness, vision and creativity.
Spirits Marketing: WhistlePig Hits Kentucky, Martha and Snoop Are Back
In spirits marketing this winter, Sun Cruiser tapped its first athlete partner, Still G.I.N. recruited a familiar face, and WhistlePig turned a historic bank into an experiential whiskey hub.
Anheuser-Busch InBev To Acquire Majority Stake in BeatBox
Anheuser-Busch InBev's (A-B) will acquire a majority stake in party punch maker BeatBox for approximately $490 million, the company announced today.
Lake Hour Hires First CEO, Eyes Hard Tea Expansion
Lake Hour, the ready-to-drink (RTD) cocktail brand co-founded by a Marvel actor and film producer, is adding a spirits industry veteran to the top of its setlist.
Bev-Alc Sales Slide Ahead of The Holidays
Bev-alc suppliers are certainly looking to the holidays for a little cheer after sales were down across categories for the two-week period ending November 15, according to analysis of NIQ data from Goldman Sachs Equity Research.
Spirit Brands Preach Pivot from CPG Marketing Playbook
If you’re a spirits company taking its marketing cues from CPG, you may be doing it wrong.
CGA: Feelings Fuel On-Premise Choices Except For RTDs
A new report from market research firm CGA shows that consumers are motivated to try ready-to-drink (RTD) cocktails by deals over a mood or occasion when drinking on-premise.
A Drink With… Katie Cooper, Co-Founder of Cooper Spirits
It would be hard to find someone working in the spirits industry that hasn’t heard of St-Germain Elderflower Liqueur, the liqueur used so wildly it earned the moniker ‘bartender’s ketchup.’
Nostalgia Is the “Secret Sauce” For Shake Up Cocktails
It’s not often that the genesis for a ready-to-drink (RTD) cocktail happens beyond a bar or a boardroom, but, in the case of Shake Up Cocktails, inspiration struck at a Midwest state fair.
Adult Non-Alc Brand Aplós Closes $5M To Fuel Expansion
Functional adult non-alc spirits brand Aplós has closed a $5 million funding round, the company announced today.
Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev
Anheuser-Busch InBev (A-B) is reportedly in talks to acquire party punch brand BeatBox, according to a story by the Wall Street Journal. Citing unnamed “people familiar with the matter,” the…
San Francisco Bar Star Thad Vogler Aims to Disrupt RTDs With New Brand
On the precipice of its first national chain retail placement, Waste arrives as the world’s first canned cocktail made from upcycled ingredients.