The Zero-Proof Playbook: The Future Of Non-Alc Hospitality, According to The Maze
The Maze, New York City’s first alcohol-free members club, opened this fall in Flatiron aiming to become a go-to destination for sober and sober-curious New Yorkers.
The Maze, New York City’s first alcohol-free members club, opened this fall in Flatiron aiming to become a go-to destination for sober and sober-curious New Yorkers.
The court-appointed receiver for Uncle Nearest Premium Whiskey says the embattled whiskey company is insolvent – and warned the company needs a sale or complete refinancing by mid-2026 to survive.
The best New York bars for non-alc cocktails don’t heavily rely on non-alc spirits, according to the Inaugural NYC’s Best Bars for NA 2025 Awards.
Hiyo Social Tonics is coming off a major growth year that welcomed investment from Constellation Brands and Live Nation, signs of confidence behind its relaxing “social tonics” positioning. Now, the brand is working to win over everyone else.
Adult non-alc cocktails are gaining momentum in luxury hotels, with one major chain reporting a 32% sales increase over the past three years. But functional ingredients and education still create challenges.
Both direct alcohol replacements and functional “alcohol adjacent” drinks are surging in popularity, but new data suggests the two categories are growing for different reasons – and are not necessarily competing.
After a sluggish Christmas season, bev-alc showed some signs of stabilization in early January, with spirits and ready-to-drink (RTD) cocktails driving modest momentum, according to analysis of NIQ data from Goldman Sachs Equity Research.
Patco Brands launched in 2012 with a margarita business and a family-run operation. More than a decade later, the company has quietly evolved into one of the largest producers in the agave wine and ready-to-drink (RTD) space, operating at a scale that rivals far larger beverage groups while maintaining the agility of an independent.
Wilderton Aperitivo, a zero-proof spirits brand that opened the country’s first non-alc distillery, is winding down operations after nearly seven years in business, citing a challenging capital environment.
Serial food and beverage entrepreneur Jason Cohen has a theory that sports drinks are the next frontier for spirits-based RTDs – and he’s got $10 million in investment and an expansion plan to test it.
Stoli Group USA, the owner of Stoli vodka, will move into the liquidation phase after initially filing for Chapter 11 bankruptcy in November 2024.
Winter ready-to-drink launches include fermented rice seltzers, yerba mate refreshers, and Greek canned cocktails, plus a K-Pop superstar-backed wine highball and tallboy cans from two big names.
Following the news of another major spirits supplier ditching Republic National Distributing Company (RNDC), Reyes Beverage Group is “in active discussions” with RNDC “regarding potential business transactions” in six states, as well as Washington, D.C., a spokesperson confirmed to Brewbound today.
Mermaid Gin has landed fresh investment and new leadership as the UK-born brand ramps up its push into the U.S. market, the company announced today.