After Breakthru Walks, KEG 1 Moves on RNDC’s Kentucky Business

KEG 1 River City (K1RC) has signed a letter of intent (LOI) to acquire Republic National Distributing Company's (RNDC) Kentucky assets, the companies announced today. The deal follows news late last week that Breakthru Beverage Group was pulling out of its deals for RNDC’s Kentucky and Indiana operations.

UK Non-Alc Botivo Sells Pleasure, Not Moderation, as Non-Alc Drinks Mature

Founded four years ago, non-alcoholic apéritif UK-based Botivo is up 408% year-over-year in all retail outlets, according to Circana’s tracking of no-and-low spirits value sales over the last 52 weeks ending June 13. The secret? A product and brand strategy built entirely around pleasure rather than moderation.

Diageo to Focus on RTDs; Unveils $1B Cost-Cutting Plan

Diageo CEO Dave Lewis unveiled a $1 billion cost-cutting plan for the struggling drinks giant today, alongside a broader push into ready-to-drink (RTD) cocktails and more accessible formats. 

Suppliers Face Steep Losses as RNDC Enters Chapter 11

Republic National Distributing Company (RNDC) filed for Chapter 11 bankruptcy this week, putting many suppliers who have gone months without payment in the back of the line to collect.

In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture

As many companies across the beverage aisle run towards wellness, one alcohol replacement brand is backing away from it. The Free Spirits Company has overhauled its packaging, formulas and messaging across its full lineup of zero-proof spirits and ready-to-drink (RTD) cocktails, repositioning the five-year-old brand toward the cocktail ritual itself.