New RTDs From Vodkade, Wild Tide, E-40 and More

A slate of mid-summer RTD releases brings Vodkade’s attempt to fill the spiked sports-drink flavor gap, two wine and cola combos, a hard ginger beer built on an orange wine base, and more. Here's what's new on the shelf.

M&A Activity For Scaled RTD Brands Expected to Ramp Up

"It's going to be an M&A musical chair game," Arlington Capital Advisors managing director Townsend Ziebold said earlier this month at Beer Marketer's Insights conference, as too many strategic buyers are chasing too few scaled ready-to-drink (RTD) brands. 

The Zero Proof Acquires The New Bar For On-Premise Reach

The Zero Proof, a leading ANA beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.

Campari Builds On The Aperol Playbook, Without The Booze

After a decade of building Aperol into one of the world's most recognizable cocktail ingredients by anchoring it to a ritual – the Aperol spritz – the Italian spirits giant is now applying the same playbook to Crodino, its zero-proof bitter aperitif.