Spirits & Mixers

News from the spirits, craft spirits, cocktail mixers and other beverage alcohol categories.

Ennoble Beverages Launches Malt-Based Bloody Mary Line

Ennoble Beverages announced today that it is reshaping the flavored malt beverage category with the launch of the first-ever, all-natural flavored malt-based ready-to-drink (RTD) Bloody Mary cocktail: Tipsy Tomato and Frank’s Red Hot Bloody Mary.

The Macallan Releases ‘The Macallan 50 Years Old’

The Macallan, the world’s most admired single malt Scotch whisky, unveils a new and remarkably rare limited edition single malt whisky – The Macallan 50 Years Old - 2018 release.

EFFEN Vodka Releases Limited-Edition Chicago Cubs Bottle

In celebration of EFFEN Vodka as the Official Vodka of the Chicago Cubs and Wrigley Field, the brand has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring an iconic Chicago Cubs logo.

Luxco Launches New Flavors with Salvador’s Ready-to-Drink Margaritas

Luxco, Inc. is launching two new flavors of Salvador’s ready-to-drink margaritas and one new flavor of Arrow cordial. Joining the Salvador’s lineup of cocktails is Spicy Lime Margarita and Top Shelf Strawberry Margarita, and Arrow introduces Arrow Super Cinnamon Schnapps.

Bimini Gin Expands Distribution Throughout the Northeast

Bimini Gin is now widely available throughout the Northeast via David Bowler Wine in New York, New Jersey and Pennsylvania; Horizon Beverage in Massachusetts, New Hampshire, Maine, Rhode Island, and Vermont; and Lanterna Wine in Washington, D.C. and Maryland.

Q Drinks Partners with Emblem Public Relations

Emblem Public Relations, a boutique agency representing beverage brands, bars, and restaurants, announces today it has signed on as the agency of record for Brooklyn’s Q Drinks, which since 2007 has built a reputation as the standard bearer for American-made, carbonated mixers.

Q Drinks Launches HIGHBALL’R Platform

Q, the Brooklyn-based maker of spectacular mixers, announces today the launch of its “HIGHBALL’R” platform, a new invitation-only series for bartenders to be hosted by local bartenders in six markets nationwide.