Over the past month new brands and products have entered the segment ranging from the debut of hard craft lemonade brand Mad Lemon to a house-made gin and absinthe combination from Tattersall Distillery. Check out the gallery below for the latest canned cocktails to hit the market.
Whether it's connecting with loved ones around the dinner table or slipping into something stylish (and cozy), spirits brands are pulling out all the stops to attract consumers as the winter holiday season begins to kick into gear. In this roundup, we highlight an handful of notable new campaigns and activations, including limited edition merch from Glenfiddich and Mount Gay Rum.
XED Beverages has partnered with supermodel Jordan Barrett for the launch of its new ready-to-drink cocktail line, HAPĒ SAKE SPRITZ.
Founded in spite of brutal hangovers and built on the foundation of a life-long friendship, spirit-based ready-to-drink cocktail brand Good Sunday announced it has closed a $1 million Series A funding round led by Vecture Inc. founder Angelo Catenaro to support the brand’s upcoming U.S. debut.
Pinpointing the target audience for a product requires both anticipation of demand as well as flexibility towards evolving trends—a balancing act that the RTD segment has shown it can handle with dexterity through data.
Spirit makers celebrated everything from brand anniversaries to traditional holidays this month with the launch of a wide range of limited-edition tequila and mezcal varieties. The new tequilas featured contain flavors ranging from lemon and vanilla to turkey breast and sherry wine.
After learning the business from his grandfather, legendary tequilero Don Julio González-Frausto Estrada, Eduardo “Lalo” Gonzalez is seeking to establish his own legacy in the industry through his eponymous premium blanco tequila brand, LALO.
We recap the latest liquor and spirits industry news from this week, including new investment in non-alcoholic "pro-social" Three Spirit via CircleUp, a social-minded partnership from 818 Tequila and big sustainability focused investments from Diageo in the U.S. and Mexico.
Bloc Collective launched with two canned cocktails that aims to connect “good time enthusiasts” with “Cool Sh*t to Do” through its weekly, curated guide accessible via QR code on its cans. Founder Rob Dickens said Bloc’s goal is to create a platform that drives the post-pandemic cultural comeback in cities across the country, starting with New York.
The ready-to-drink spirits space saw a wide range of innovation this month from a supergrain alcohol-based Paloma from Crook & Marker to a sake-based cocktail from singer Jay Sean.
As the world works its way back to pre-pandemic operations, lawmakers across the country are looking to make to-go sales of alcoholic beverages from bars and restaurants a lasting legacy, and DoorDash launched its latest innovation in support of that effort announcing today it has expanded its marketplace offerings into the alcoholic beverage category.
From double-decade old bourbon to a trilogy of “Pacts,” the spirit industry saw a wide array of limited-batch whiskey innovations this month.
Southern California-based tequila brand Løs Sundays is expanding into ready-to-drink cocktails with the launch of its Sparkling Tequila Seltzers line, available in four flavors.
In this recap of recent news and notes from the spirits industry, we highlight Bacardi's embrace of NFTs, plus examine why singer Mariah Carey is caught up in a legal dispute over her new cream liqueur brand.
