Phillips Distilling Aims to Ignite Brand Innovation, Awareness
Seeking to inject fresh life into its core brands, Phillips Distilling Company is making big bets on innovations like light-activated bottles and art-inspired “freezer vodka.”
Seeking to inject fresh life into its core brands, Phillips Distilling Company is making big bets on innovations like light-activated bottles and art-inspired “freezer vodka.”
The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.
Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.
As summer begins to wrap up, spirit brands continue to grow the ready-to-drink cocktail space with new tropical concoctions from Monaco, Western Spirits and Onda, as well as innovative tequila-based beverages from Agavales and Ranch Rider Spirits. Check out the gallery for the latest releases, brand debuts, and limited edition relaunches.
Ready-to-drinks (RTD) are currently one of the fastest growing categories in beverage alcohol, but it can be extremely difficult for consumers to know exactly what they’re buying and who’s making it.
The spirit industry saw a variety of innovations across the whiskey and tequila categories this month along with a handful of limited-edition expressions and new brand debuts including Fleur Charmante and Calirosa. Check out the gallery below for the latest from WhistlePig, Gin Lane, Compass Box and more.
The ready-to-drink category continues to expand with line extensions from brands such as Barbox and Avana and debuts into the category from distilleries including Tom’s Town and Midnight Moon. Check out the gallery for the latest tequila-infused cocktails, notable cocktailer collaborations and brand debuts.
Celebrity backed spirits-based RTD The Finnish Long Drink has announced the closing of a $25 million funding round led by New York-based investment management firm Neuberger Berman.
In our latest RTD Cocktails Gallery, we take a snapshot of summer, with new releases ranging from a brunch-themed bellini to a classic whiskey cola to a ready-for-anytime Aperol Spritz.
Spirits producers released a range of pride-focused, patriotic and citrus-infused products this month in addition to a variety of innovative bourbons from brands such as TX Whiskey, Yellow Rose Distillery and Watershed. Check out the gallery for the latest new releases, limited-edition spirits and brand relaunches.
As part of a process intended to increase diversity within the alcoholic beverage industry, Diageo-backed spirits investment group Distill Ventures has announced the launch of a Pre-Accelerator program dedicated to supporting early stage founders from underrepresented demographic groups.
With the summer months approaching the ready-to-drink cocktail category expanded with a range of better-for-you options from hard Yerba Mate to the relaunch of VOCO’s vodka-based coconut water. Check out the gallery for the latest canned cocktail releases and new brand debuts.
Spirits brands are offering up plenty of ways to celebrate as the pandemic’s restrictions ease up and consumers reconnect with friends during the upcoming summer months. In this gallery, we highlight some new brand debuts, limited-releases from Wonderland Distilling and Dewar’s, spirits specifically crafted for an easy cocktail making from Cutwater, Brody’s, Bluecoat Gin, and much more.
Uncle Nearest Premium Whiskey today announced the formation of a new $50 million venture capital fund aimed at investing in fast-growing, minority (BIPOC and women) founded-and-owned spirit brands.