Beverage School
Brand and Line Extension
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Details
- Run Time
- 3 minutes 48 seconds
- Last Updated
- 5/22/2015
Table of Contents
- How does brand extension differ from line extension?
- What should I ask myself to determine whether I should extend my line or brand?
- When is a good time for extending your line of products? What factors go into determining this?
- What are the benefits and risks associated with extensions?
- Are distributors and retailers more likely to carry my extended line or brand since they are familiar with my brand?