Beverage School
Brand Development: Understanding Your Positioning
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Description
In this short series of videos Edgar Stewart discusses target markets, costs and product positioning. For more information about Edgar visit Edgar Stewart Design.
Details
- Category
- Brand Development
- Run Time
- 3 minutes 31 seconds
- Last Updated
- 11/14/2014
Table of Contents
- I know I, and my immediate circle, like my concept, how do I know who else will (i.e. my target market)?
- How do I get in the right position to have my product compete in a specific category?
- What are certain design elements that can enhance a product?
- What are some different approaches to copy on a product?
- What are ways to control cost while still having a unique brand?