Scott Borchetta Launches Borchetta Spirits & Beverage Co.

Music executive Scott Borchetta announced today the launch of Borchetta Spirits & Beverage Co. (BSBC), a Nashville-owned and operated parent company that brings together five Tennessee spirit brands and three destinations. As part of its debut, the company’s downtown Nashville location, formerly known as Big Machine Brewery & Distillery, will be renamed The Borchetta Bourbon Experience, effective August 26, 2026. The launch of BSBC marks a significant step in the company’s evolution, positioning it for continued growth, innovation and expansion in an ever-changing industry. 

BSBC will oversee the company’s growing family of spirit brands including Pickers Vodka, Borchetta Bourbon, Whisper Creek Tennessee Sipping Cream, Clayton James Tennessee Whiskey and Big Machine Platinum Filtered Vodka. Each brand will continue to operate under its own identity while drawing on shared resources, distribution and strategic direction from BSBC.

“We approach our portfolio of spirit brands the same way we’ve built our award-winning record company, its artists, and our championship-winning motorsports teams – lifestyle, quality, passion, individuality, and experience,” said Scott Borchetta, Founder of Borchetta Spirits & Beverage Co. “Those key attributes apply to and are the center of Borchetta Bourbon, Pickers Vodka, Whisper Creek Tennessee Sipping Cream, Clayton James Tennessee Whiskey, and Big Machine Platinum Filtered Vodka. Now these five great brands are the celebrated focus of our newly launched Borchetta Bourbon Experience location at 122 3rd Avenue South in Downtown Nashville.”

Located just off Lower Broadway on 3rd Avenue South, The Borchetta Bourbon Experience will continue providing exceptional hospitality and unique bourbon experiences. This includes elevated tastings of the entire BSBC portfolio and the Borchetta Bourbon ‘Blend Your Own Bourbon’ experience, in which guests craft their own custom bottle to take home. Live original music, private events, as well as quality craft cocktails and beer will also remain a cornerstone of what makes The Borchetta Bourbon Experience a must-visit Tennessee destination. 

Big Machine Distillery & Tavern in Berry Hill will continue operating under its current name. Big Machine Distillery in Lynnville, Tennessee, where the company's spirits are produced and packaged, will also retain its name.

“What started as Big Machine Distillery has grown into something much bigger, and I’m incredibly proud of what our team has built,” said Jeff Pennington, Executive Vice President of Borchetta Spirits & Beverage Co. “BSBC reflects where we are today and gives us the opportunity to bring our brands together under one company while continuing to grow, build and create new experiences for our consumers. We have a lot of exciting things ahead, and I’m looking forward to seeing where we take it next.” 

The new parent company establishes the foundation for BSBC's next phase, including new product development, expanded distribution, strategic partnerships and additional consumer destinations. For more information, visit borchettaspirits.com.

ABOUT BORCHETTA SPIRITS & BEVERAGE CO.

Borchetta Spirits & Beverage Co. is a Nashville-based independent spirits company founded by Scott Borchetta, founder of Big Machine Records. Established in 2015 as Big Machine Distillery, the company produces premium, handcrafted spirits at its Lynnville, Tennessee distillery and operates three Tennessee destinations. In 2024, Borchetta acquired Pickers Vodka and Whisper Creek Tennessee Sipping Cream from local distillery Pennington Distilling Co. Along with the acquisition, Borchetta hired industry leader Jeff Pennington to serve as Executive Vice President. The growing portfolio of spirits includes Pickers Vodka, Borchetta Bourbon, Whisper Creek Tennessee Sipping Cream, Clayton James Tennessee Whiskey and Big Machine Platinum Filtered Vodka. For more information, visit borchettaspirits.com.