Beverage School
Marketing Strategy: Bringing Brands Abroad
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Details
- Tags
- Beverages , Craft Beer , Snacks
- Run Time
- 5 minutes 17 seconds
- Last Updated
- 3/26/2015
Table of Contents
- At what stage of a company should it be thinking about bringing its brand abroad?
- What are some risks to taking a brand aboard?
- What kinds of numbers - sales, revenue - should I have before going aboard?
- What kind of research should I be doing prior to bringing my brand abroad?
- When putting together a marketing strategy abroad, what do I need to consider?
- How big of a factor is the culture in my strategy? Do I have to change my logos, colors, or even my name?
- Will the language barrier be an issue when bringing my brand abroad?
- What are some common things that can go wrong, when expanding abroad that food and beverage companies need to look out for?