Staying on Pulse - Getting Consumer Insight Without Breaking the Bank
Table of Contents
- What does consumer insight mean? What areas does it cover?
- What are some methods that a new entrepreneur, with limited resource, can use to gain more information about their target consumer?
- What are qualitative and quantitative tests and how do I use each?
- How does someone with limited experience and resource go about analyzing the data they have? Are there important metrics they should be focusing on?
- What are my goals when it comes to getting and analyzing consumer data?