Yerbaé Brands Corp. (TSX-V: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, announced Nolan Arenado - the legendary third baseman for the St. Louis Cardinals - has signed on to its growing roster of luminary investors from the world of sports.
To celebrate their debut at Expo East and spread their message of JOYFUL HYDRATION, the Plink! the team set up a dunk tank in central Philadelphia and “plinked” themselves.
Diageo’s largest market is under new leadership. The global spirits company has appointed Sally Grimes, the former head of Clif Bar, as CEO of North America effective next month.
Our Expo East 2023 coverage continues with a look into Elmhurst's revamped line of plant-based cold brew lattes, as well as ShineWater's ongoing move into cans under new CEO Clare Verdery. Plus updates from 100 Coconuts and Gorgie, and trend insights from SPINS.
Illicit Elixirs is bringing the FUN to FUNctional with the release of the brand’s inaugural line of fizzy and flirty, ready-to-drink beverages that are designed to support dopamine production.
Leading coconut water company The Vita Coco Company (NASDAQ: COCO) announces a partnership with award-winning singer, songwriter, actress and activist Becky G.
With tequila and vodka-based RTDs dominating the sales charts, is there room for rum to make a play?
As the final-ever Natural Products Expo East trade show kicks off this morning, our first dispatch looks in at shot maker GNGR Labs' expansion into 12 oz drinks, a new chapter (and product) for growing platform brand Clear Cut, Remedy Organics' growing wellness set and the growing momentum behind American yapoun tea.
Coca-Cola-owned dairy brand Fairlife is once again under fire from animal rights group Animal Recovery Mission (ARM), this time regarding claims that is continuing to source its milk from farms rife with cattle abuse, a connection which both Coke and the farms’ owner denies.
NotCo, the fast-growing food tech company with a first-of-its-kind patented AI technology named Giuseppe, announced its most recent foodservice partnership with New York-based specialty coffee roaster Joe Coffee.
Volume improved slightly on a sequential basis across wine, spirits and flavored malt beverage categories, while decelerating across hard seltzer in the two-week period ending September 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
After 20 years controlling the energy shot category, 5-Hour has seen sales slip in recent years as consumers have adapted new shopping behaviors while also favoring the innovation coming from energy drinks.
As a brand, C4 Energy is constantly doubling down on its commitment to the athletes, both every day and professional, who use its products to be the best versions of themselves. To continue that dedication, C4 Energy is launching a new campaign this fall.
Savor the nostalgia because after nearly four decades, Natural Products Expo East is on its last lap. Organizer New Hope Network confirmed in a letter to attendees yesterday that this year’s annual conference, which begins today in Philadelphia and runs through Saturday Sept 23, will be the show’s last.
