Penelope Bourbon Unveils Architects of Golf

Penelope Bourbon, one of the fastest-growing, award-winning premium whiskey brands, announces the launch of Architects of Golf, a new limited-edition collection featuring three expressions inspired by the brand’s earliest foundations. Rooted in connection and craftsmanship, the collection reflects long rounds on the course, easy camaraderie, and the formative vision that helped shape Penelope into the brand it is today.

In 2018, Penelope Bourbon began with two friends, Michael Paladini and Danny Polise, 18 holes of golf, and a shared exchange of ideas that would evolve into something much larger. Architects of Golf honors that origin story and the game that gave the founders space to think freely, build creatively, and shape what would become one of the most recognized names in modern American whiskey.

“Golf and bourbon are similar in that they both bring people together. Penelope started as an idea on a golf course, so we felt it was only natural to expand our Architect line into this area,” says Michael Paladini, Founder and Vice President of Strategy at Penelope Bourbon. “Architects of Golf is a nod to the subtleties of the game and where some of our best ideas took shape. The introduction of American Oak Staves into our blends reflects how small adjustments can have a big impact on the overall product.”

Reflecting the progression of a round of golf itself, the Architects of Golf collection features three distinct expressions — Hole 1, Hole 2, and Hole 3 — each building on the last through distinct stave finishing techniques implemented at different intensities and over different lengths of time, inviting consumers to slow down, connect, and savor the experience:

• Architects of Golf Hole 1 opens with aromas of caramel and butterscotch layered with baking spices and nutmeg. On the palate, dark chocolate, sweet oak, and roasted nuts lead into a finish of lingering sweet oak, vanilla, subtle leather, and spice, delivering a smooth, balanced introduction to the series.

• Architects of Golf Hole 2 delivers a more structured profile, opening with aromas of butterscotch, baking spices, and sweet fruit. On the palate, dark chocolate, butterscotch, vanilla, and French toast build layered richness, leading into a finish of lingering sweet oak, vanilla, subtle leather, and spice for a deeper, more robust expression.

• Architects of Golf Hole 3 showcases the most robust stave influence of the three, with prominent vanilla layered over rich toast and baking spice. Aromas of caramel and dried red fruit lead into a fuller palate of chocolate mousse, vanilla, and lingering oak, finishing with toasted oak, cherry, and dark chocolate for a layered, concentrated profile.

“Each hole represents a distinct batch,” said Danny Polise, Founder and Master Blender of Penelope Bourbon. “They are designed to explore the nuances of different stave profiles and how they evolve the whiskey. It made developing the collection as fun as playing the game.”

To celebrate the launch, Penelope Bourbon has also created a lineup of golf-inspired seasonal cocktails, including the “Pear on the Green” and “The Southern Fairway,” designed to complement the collection’s flavor profiles while elevating occasions both on and off the course.

As part of the launch, Penelope Bourbon will introduce the Classic Club Sports Sweepstakes, offering consumers the opportunity to win one of nine trips for two to premier tennis or golf tournaments nationwide, further reinforcing the brand’s focus on memorable, experience-driven moments and shared connections.

Bottled at 94 proof, the first three bottles in the Architects of Golf collection (SRP $59.99 per bottle) will be available at select retailers nationwide in limited quantities beginning later this month.