Cover Story

How CHILLING OUT is HEATING UP

There’s caffeine in everything from water to vodka. Yerba mate and guarana are standard ingredients in everything from banana smoothies to beer. But dude. Calm down. It’s time to chill. At least, for beverages, it is.

Features

Protect Your Beverage Trademarks

BevNET will host Web Chat with trademarks attorney Greg Sultan

The next big innovation in RTD

It might not come in the bottle, but in the cap.

Super Ingredients vs. Super Fruits

the notion of functionality carries heavy expectation

What’s In A Name?

Selecting a trademark can make or break your beverage

Find Your Package Designer

your best advertising dollars may be spent on your can, bottle or case

Discriminatory Tax Threats

Policy makers looking for bucks have targeted beverages.

INNOVATION HIGHLIGHTS

Packaging club, functional bust and tear-off labels.

From The Editor

Fundamental Functional Decisions

The natural foods business has gotten close to being the fuctional foods business

Publisher's Toast

Lowering the Ceiling, Raising the Floor

Shrinking your product and growing your profits.

A Knack for Picking the Winner

A few words with Chuck Esserman of TSG Consumer Partners