New Products


Fever Tree has introduced a new Ginger Beer, a naturally brewed non-alcoholic product that contains a unique blend of the finest gingers, subtle botanical flavours and spring water. Not too sweet on the palate and with a deep, long-lasting ginger character. With an MSRP of $5.49 per 4-pack of 200 ml bottles, this product has national distribution. For more information call Fever Tree at (212) 675-5525.

Hansen Beverage Company has launched their first set of 100 percent all-natural, guilt free sodas, Blue Sky Free. Responding to the popular demand of the natural minded consumer, Blue Sky Free is offered in five different all-natural flavors: Root Beer, Cola, Ginger Ale, Lemon Lime & Cherry Vanilla Creme.Sweetened with Truvia, Blue Sky Free prides itself on having 100 percent of its ingredients come from the earth. Blue Sky Free will be made available through natural- and health-food chains and independent retailers. It will be priced similar to other natural, premium beverage products at around $4.99 per 6-pack. For more information, call (212) 253-7786.


Naked Juice has launched an all-new Chai Spiced Cider. Joining Naked’s Pure Juice line, Chai Spiced Cider is 100 percent apple juice plus the taste of cinnamon, ginger, nutmeg and cloves. Doing things the traditional way is never enough for Naked Juice, so this product has an aromatic blend of Indian chai spices in a bottle bursting with a tantalizing smell and taste. Every 15.2 oz. bottle of Chai Spiced Cider includes the juice of four and a half apples. This product is all-natural and contains no added sugars or preservatives. Chai Spiced Cider is available nationwide for the suggested retail prices of $3.29 per 15.2 oz. bottle and $5.19 per 32 oz. bottle. To learn more about Chai Spiced Cider and other Naked Juice products, please call (310) 248-6148.

Hansen’s Natural has released four all-natural juice cocktails aimed at health-conscious consumers. Free of artificial flavors and colors, as well as preservatives and sweeteners, Hansen’s Natural Lo-Cal Juices have a range of unique tastes – Tropical Mangosteen, Acai Blueberry, Pomegranate Blackberry and Apple Raspberry. Sweetened with Truvia, these products have 2/3 fewer calories than 100 percent juices – only 40 calories per serving – with 1/3 less carbohydrates and 1/3 less natural sugar. Hansen’s Natural Lo-Cal Juices are sold at a suggested retail price of $3.99. The product is available at fine grocers such as Ralph’s, Gelsons, Raleys, Big Y/Bozutto’s, Costco, Price Chopper and SuperValu. For additional information, please call 800.HANSENS.

Zola has introduced Zola LIGHT Açaí, a low-calorie Açaí juice. Naturally sweetened with Stevia, Zola LIGHT Açaí uses the highest quality Açaí pulp available to deliver just as many antioxidants, omegas and energy as its Original Açaí Juice, but with 50 percent less sugar and nearly 50 percent fewer calories. With only 70 calories and 11 grams of sugar per serving, Zola LIGHT Açaí provides a healthy and delicious alternative for those trying to limit their calorie and sugar intake. Zola LIGHT Açaí juice retails for $2.99 for 12 oz. It is available online through and will be available at select grocery and natural foods stores nationwide starting in December 2009.

Sambazon has launched Antioxidant Elixir, an organic revitalizing beverage that provides powerful antioxidants and 600 percent DV Vitamin C, yet remains refreshingly light on calories, sugar, and contains no fat. Sweetened naturally with agave and infused with a blend of acai, acerola, and the finest organic botanical extracts, Sambazon Antioxidant Elixirs are the first products in Sambazon’s line of organic juices containing a mere 70 calories per serving. Sambazon Antioxidant Elixir will be offered in three flavors; acai berry, acai passionfruit, and acai blackberry. These will be available in 11 oz. bottles for $2.99 (MSRP) in grocery and natural food stores nationwide beginning mid-Oct. 2009. For more information, call (917) 351-8664.


OXLEY is a new ultra-premium gin capturing the freshest flavors of botanical ingredients to create a bright and intense tasting gin unlike any on the market. OXLEY is the first gin to use Cold Distillation with sub-zero temperatures, at approximately -5ºC, that preserve the natural essences of its ingredients, providing a true and unchanged gin drinking experience. While Cold Distillation makes possible the fresh, bright, intense taste of OXLEY, what makes it achievable is its exclusive and small batch production. Each bottle of OXLEY is carefully bottled by hand at 47 percent ABV and then hand-wrapped with a leather tie, signifying the final seal of quality. Unlike other gins which typically use dried peels, OXLEY uses fresh, hand-peeled citrus fruits. OXLEY is available in select bars and limited retail outlets in Los Angeles, Las Vegas, San Francisco and New York, with a suggested retail price of $50. For more information, call (310) 854-4772.

Old Forester has released this year’s expression of its Birthday Bourbon in honor of George Garvin Brown, the founder of Louisville-based Brown-Forman and Old Forester, America’s First Bottled Bourbon. Unlike the standard Old Forester, which is a blend of whisky from several different years, Birthday Bourbon is a vintage-dated bourbon, hand-selected from one specific day of production. The result is a one-of-a-kind character and flavor that will never be replicated again. Old Forester Birthday Bourbon, a Brown-Forman product, has a suggested retail price of $39.99 and is sold at most liquor stores with a wide and varied range of bourbons. The 2009 edition of Birthday Bourbon is bottled at 97 proof, to correspond with the year it was distilled, 1997. For more information, call Brown Forman at (502) 774-7825.


From Urban Moonshine come Handcrafted Bitters, an organic, handcrafted contemporary version of an old world classic to stimulate digestion and mix with cocktails. These can be enjoyed as an apertif, digestif, cocktail mixer or as a remedy to settle an upset stomach or calm a hangover. Urban Moonshine offers three robust flavors of bitters to add a new twist to favorite cocktails: Original, Citrus and Maple. A very new company, Urban Moonshine products are available direct and via the urban moonshine website, as well as in Manhattan. Prices for a 2 oz. glass bottle are $11.99 and an 8.4 oz. bottle is $34.99. For more information call (207) 563-7695 or go to the company web site,


Code Blue recently re-launched in New York, Boston and online. Designed by beverage scientists, Code Blue is ideal for anyone who’s ever had a late night out, tough workout or long flight. Code Blue’s all-natural formula hydrates, replenishes, detoxifies and reduces inflammation. Low in sugar and just 40 calories per serving, Code Blue contains three times the electrolytes of the leading sports drink. Its proprietary blend of potent antioxidants includes milk thistle and N-Acetyle-Cysteine (NAC), which assist in detoxification by helping to combat free radicals that build up in the liver. Other key ingredients include prickly pear extract, used as an anti-inflammatory; and agave nectar, a natural sweetener with a low glycemic index and vital nutrients. Code Blue is the first ready-to-drink beverage to contain Sustamine, an amino acid that promotes muscle hydration and electrolyte replacement, and D-Ribose to help maintain healthy energy levels in the heart and muscles. The preservative-free formula contains high levels of vitamins B12, B6, and C, as well as potassium. Fruit extracts provide the natural blue color for this citrus-tasting beverage. The non-carbonated, caffeine-free drink is sold in a 12oz. sleek can ($2.99 MSRP) at select retail establishments, nightclubs, restaurants, hotels, gyms and spas. For more information visit


Function Drinks has launched its Function: Light Weight Multipack exclusively into Sam’s Club locations in Colorado and Utah. Function: Light Weight’s 5-calorie formula helps boost metabolism, curb sugar cravings, and support the body’s natural calorie burning abilities. The roll-out marks the first time that any of Function’s dietary supplement platforms has been available in a multipack format. Function: Light Weight employs a powerhouse formula consisting of polygonum cuspidatum (a plant rich in resveratrol), and the green tea extract, EGCG to boost and support the body’s natural calorie burning abilities, as well as gymnema extract, which supports the body in naturally curbing sugar cravings and helps maintain normal carbohydrate metabolism and control. Function: Light Weight Multipacks will include three flavors: Peach Mango, Acai Pomegranate, and Blueberry Raspberry. For further information please call (310) 725-9050.


Hiball Energy, the pioneer of clear sparkling energy water, has launched a new line of lightly sweetened, Hiball Sparkling Energy Juice drinks. All Hiball Energy beverages will now be packaged in a taller, sleeker and more elegant 10 oz. glass bottles with a custom Hiball logo twist crown finish. The new Sparkling Energy Juice drinks contain 16 grams of sugar and 70 calories per bottle. Made with purified sparkling water, natural juice concentrates, organic evaporated cane juice, taurine, guarana, ginseng, b-vitamins, and natural caffeine, Hiball Sparkling Energy Juices are available in four refreshing flavors: Orange, Wild Berry, Lemon Lime, and Cranapple. All products are completely free of preservatives. Hiball Energy is distributed through UNFI, Kehe, DPI, Nature’s Best, Haddon House, Tree of Life, Soda Express (OR), Palo Alto Egg (Nor-Cal) and Real Soda (CA). For more information, call (415) 420-4801.

Shadow Beverages and Snacks, a brand innovation and development company specializing in the functional food and beverage category, has partnered with Ironclad Performance Wear Corporation, the leading manufacturer of premium work gloves in the US, to introduce Ironclad Energy & Hydration. Developed as a fatigue-fighting supplement with electrolyte replenishing ingredients specially formulated for the “Industrial Athlete,” the beverage is a hybrid between a sports and energy drink. Offered in three flavors, Triple Citrus, Goji Berry and sugar-free Black and Blue with Black Currant, Ironclad comes in a 16 oz. can retailing for $2.39, and is available in select U.S. markets. For more information, call (203) 904-3112.


Alacer Corp. has introduced three new shot products under the Emergen-C brand, including the original Emergen-C Health & Energy Booster, Emergen-C Immune+ System Booster, and Emergen-C Alert! Energy & Focus Booster. The brand’s popular and best-selling flavored fizzy drink mix, Emergen-C Health & Energy Booster, will now be available in an orange-flavored 2.5 oz. shot consisting of 1,000 milligrams of vitamin C plus B vitamins, electrolytes and antioxidants to provide an energizing healthy boost. Emergen-C Immune+ and Emergen-C Alert! will also be offered in the concentrated and convenient 2.5 oz. shots as well as in flavored fizzy drink mix packets. The Immune+ shot provides 1,000 milligrams of vitamin C, an immune-boosting blend of natural prebiotics, and a healthy dose of zinc – all of which help to support the body’s natural immune function. Emergen-C Alert! is a unique preservative-free and naturally sweetened shot consisting of green tea extract and vitamin B-12. The new Emergen-C products will hit the shelves shortly and will be priced competitively. For more information on sales and distribution, call (949) 454-3900.


Funktional Beverages, Inc. has released its newest Funktional product, Red Stuff. Red Stuff with LuraLean is a hybrid sports drink that combines energy, appetite control, calorie burners and 100 percent natural GRAS fiber under the developing sector of weight management nutritional supplements. Funktional Beverages has timed the release of Red Stuff to follow one year after its Purple Stuff Pro-Relaxation beverage line of sodas and nutritional supplement shots. Red Stuff Energy beverages are red in color and are currently sold in Grape, Triple-Berry and Wild Super Fruit. Red Stuff is packaged in an 8 oz. plastic custom resealable bottle and has a suggested retail of $2.99. Case packs contain 24 bottles packaged in six resealable 4-pack display carriers. The case itself is designed ready for floor displays. For more information, call (877) 324-7657.


NOYU authentic Asian teas are joyful infusions of Asian fruits and freshly brewed estate grown whole tea leaves from the mountains of Taiwan. Created with a passion for healthy beverages and a taste of Asia, NOYU takes consumers on a journey to the East with refreshing innovative flavors like Mandarin Ginger Oolong, Lychee Oolong, Peach Oolong, Honey Lemon Chamomile Green and The Mellow Pomelo Green. Lightly sweetened with honey, juice and only a touch of cane sugar, they aim for the niche between the heavily sugared brands and the unsweetened teas. NOYU is available in a 500ml PET bottle in cities such as San Francisco (Chrissa Imports), New York City (circle KO beverages and Steiner foods), Seattle (Upstream Distributors), Honolulu (Taiyo), Philadelphia (Victory Beverages), Paris, France (Nemeco), and London, UK (A&P Trading). For more information, call NOYU at (973) 226-4856.

Sweet Leaf Tea Company has launched a new line of 16 oz. aluminum cans available in six flavors. The new offerings, which include four classic Sweet Leaf Tea flavors and two new flavors, were launched at the National Association of Convenience Store (NACS) Show in Las Vegas, Nevada. The new offerings of ready-to-drink canned iced teas are available in The Original Sweet Tea, Mint & Honey Green Tea, Peach Iced Tea, Raspberry Iced Tea and two new flavors, Lemon Iced Tea and Citrus Green Tea. All six flavors are USDA Certified Organic. The two newest flavors, Lemon Iced Tea and Citrus Green Tea, scheduled to launch January 2010, join Sweet Leaf Tea’s best-selling favorites while fulfilling consumer requests for these new selections. Designed specifically for the convenience store channel, Sweet Leaf Tea’s 16 oz. cans have a suggested retail price of $1.29, or $0.99 on promotion. For more information, call Sweet Leaf at (512) 328-7775.


Tranquila was created to calm the overextended and overworked masses that have been wound tight on energy drinks for the past decade. This product is a wellness drink based on natural, homeopathic formulas to counter stress. Unlike its rivals, Tranquila’s daytime formula contains no melatonin, so no drowsy feeling or drop in productivity. Only the nighttime blend includes the hormone—in a molecular form identical to the melatonin found in the body—mixed in a potent formula to aid in getting and staying asleep but without any morning grogginess. Tranquila comes in a 2 oz. shot. It is non-alcoholic, non-carbonated, sugar, calorie and caffeine free, needs no refrigeration and is easy to carry. Both Daytime and PM are proprietary blends of immune-enhancing vitamins, minerals and herbal extracts with a green tea-lemon flavor. For more information, call (212) 989-3646.


Blue Coast Vineyards is a new wine-in-box from the Mediterranean Region of Southern France. Blue Coast Vineyards’ initial offerings include Chardonnay and Merlot, two of America’s favorite grape varietals, in a striking blue, convenient, 3L box. With a suggested retail price of $21.95, this product holds the equivalent of four bottles at a value of approximately $5 per bottle. The Blue Coast Vineyards Merlot and Chardonnay are easy-to-drink, rich in flavor with low tannins and acidity – the perfect every day wine for consumers. Blue Coast Vineyards is available at retailers in New York City. For sales and other inquiries please call Blue Coast at 212-867-0073.


From America’s smallest, biggest and most award-winning Jewish (and now Sideshow Freak) Beer Company, Shmaltz Brewing celebrates its 13th year of delicious beer and delicious shtick with the special release of JEWBELATION BAR MITZVAH, their 13th Chosen Beer in 13 years of Shmaltz. Brewed with 13 malts, 13 hops and soaring to 13 percent ABV, Jewbelation Bar Mitzvah is available nationally in 22 oz. bottles. This winter, HE’BREW will pit Jewbelation Bar Mitzvah along with other Chosen Beers against national holiday beer luminaries in their annual challenge “Chanukah vs. Christmas: The Battle Royale of Beers” in NYC, San Francisco, Seattle, Portland, Atlanta, Connecticut, Baltimore and additional cities to be arranged. Designed by Shmaltz’s Art Director Matt Polacheck, Jewbelation Bar Mitzvah’s artwork incorporates consumer submitted Bar/Bat Mitzvah photos culled from Shmaltz’s recent national photo contest. For more information, call (415) 655-3431.

Inspired by consumer interest in a more flavorful light beer and the growing popularity of wheat beers, Anheuser-Busch has introduced Bud Light Golden Wheat, an unfiltered wheat brewed with citrus, a hint of coriander and the superior drinkability of Bud Light. Available nationwide, Bud Light Golden Wheat offers a light wheat-malt sweetness upon first sip, which quickly gives way to a refreshingly crisp, citrus finish. Brewed at Anheuser-Busch’s Baldwinsville, Cartersville and Fort Collins breweries, Bud Light Golden Wheat contains 118 calories, 4.1 percent alcohol by volume (also available in 3.2 percent ABW) and is available in 12 oz. glass bottles, 22 oz. single-serve bottles and draught. For more information, call Anheuser-Busch at (314) 577-7393.