Channel Check: Progressive Adult Beverages

Looks like there’s no quit in the Bud Light Lime family, which has combined with Redd’s to provide a serious boost to a category that had been in need of innovation. The BLL family, in fact, outsells Pabst, Yuengling, and Miller High Life. Not bad for a product in a group that had been pretty much conceded to independents a few years ago. See what the FDA can do for a big company? Meanwhile, for a story about how the FDA can affect the fate of a smaller company, check out our profile of Four LOKO four years later.