The canned juice category has received a shot in the arm through innovation and crossover products. Mountain Dew and V8 have caffeinated the category with Kickstart and V-Fusion, Pellegrino has revamped its products in cans and broadened the line, and FOCO has brought coconut water. Meanwhile, AriZona remains a stalwart – although its Golden Bear line seems to have fallen behind the pack.
Canned Juice Drinks
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)
52 Weeks through 2/22/15