What’s Hot & What’s Not in Stores Now
The canned juice category has received a shot in the arm through innovation and crossover products. Mountain Dew and V8 have caffeinated the category with Kickstart and V-Fusion, Pellegrino has revamped its products in cans and broadened the line, and FOCO has brought coconut water. Meanwhile, AriZona remains a stalwart – although its Golden Bear line seems to have fallen behind the pack.
SPOTLIGHT CATEGORY
Canned Juice Drinks
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)
52 Weeks through 2/22/15
Receive your free magazine!
Join thousands of other food and beverage professionals who utilize BevNET Magazine to stay up-to-date on current trends and news within the food and beverage world.
Receive your free copy of the magazine 6x per year in digital or print and utilize insights on consumer behavior, brand growth, category volume, and trend forecasting.
Subscribe