Channel Check

SPOTLIGHT CATEGORY

Liquid Cocktail Mixers

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)

52 Weeks through 1/4/17

Cocktail culture is helping raise the profile of all kinds of products, from smaller carbonated soft drinks to juices and here, the liquid cocktail mixer category. In this space it’s easy to see the separation that happens between on-premise and off — products aimed toward the home crowd are starting to gain traction, while older products or those with more of a foodservice bent are relatively level. The dust is starting to gather on Mr. & Mrs. T’s, for example, while newer Master of Mixes shows growth through Walmart and spirits channels. Meanwhile, newer products like Tres Agaves, Powell & Mahoney, and even elder entrepreneurial statesman Stirrings are showing above-average momentum. Interesting, illustrative comparison: warhorse Jose Cuervo, up 1.7 percent, while much smaller, much newer Tres Agaves is up 47.123