DZL GEAR Fuels Health and Fitness-minded Consumers

@@img1CHICAGO – September 19, 2005 – Consumers wanting a shot of “health” instead of caffeine and now have a better option: DZL GEAR fitness beverage.

Offering the strongest vitamin and mineral content on the market, but without the caffeine and sugar of traditional energy drinks, the new beverage is packaged in Rexam’s 16oz. aluminum cans.

“With DZL GEAR, we are filling a void in the current beverage market,” said Matt Conroy, President, DZL Productions LLC. “We’re providing consumers with a healthy boost as a result of more vitamins and minerals than anything on the market. And there’s no beverage package better at sustaining the integrity of the nutrients and the taste of the beverage than aluminum cans. We’ve seen that consumers also appreciate that cans chill quicker and keep our beverage cold longer.”

Since it contains one hundred percent or more of the recommended daily allowance of eighteen vitamins and minerals – the strongest nutritional analysis on the market – DZL GEAR boosts energy and the body’s metabolism during physical activity and replenishes vital nutrients. Available in wild-berry and citrus flavors, this great-tasting beverage contains no fat or carbohydrates, and only 90 calories.

“We worked closely with DZL Productions to understand what they wanted to do with their brand and bottom line,” said Harry Barto, president and CEO, Rexam Beverage Can North America. “The result is a product and brand solution that will enable DZL GEAR fitness beverage to build their business in what is recognized as one of the fastest growing beverage segments in the world.”

DZL Productions worked with Rexam’s Graphic Art and Printing Plate Operation in Elk Grove, IL, to set the color and graphic tolerances of DZL GEAR for perfect brand reproduction on aluminum cans. Rexam BCA has the only company-owned, integrated graphic art and printing plate operation, complete with a manufacturing pilot line, to set these standards, confidentially with customers, before mass production.

DZL Productions is currently available in the northeast with plans to move to national distribution within the next year. DZL GEAR’s 16oz. cans are being produced and printed at the Rexam BCA manufacturing facility in Winston Salem, NC.


DZL Productions, LLC is an innovative corporation based in upstate New York. DZL is dedicated to the research and development and commercialization of innovative product concepts for human supplementation markets. DZL has entered the nutritional supplement market through its technology innovations creating DZL GEAR. DZL GEAR’s formula focuses on the demand of “on the go” consumers and has created an invasive concept that allows the human anatomy to receive the increased vitality within a refreshing pharmaceutical grade liquid beverage.

DZL Productions mission statement is to provide health drinks for athletes and fitness minded people. For more information, visit

About Rexam

Rexam is the new global force in consumer packaging. The company, based in London, is the world’s largest beverage can maker with a focus on supplying packaging solutions to four main market segments: beverage, beauty, healthcare and food. Rexam Beverage Can North America, with headquarters in Chicago, is the company’s largest sector, focused on delivering exceptional customer value across all areas of customer business, from design to production to on-time delivery of the industry’s highest quality cans.

Rexam ADRs, of which four are equivalent to one ordinary share, trade on the NASDAQ under the symbol REXMY. Rexam ordinary shares trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam’s Web site at