LAKEVILLE-MIDDLEBORO, MA – Ocean Spray is awakening consumers’ tired taste buds nationwide with a mobile marketing tour launching on May 26 in Boston to promote its new Diet Juice Drinks. The “Take a Vacation from Ordinary Diet Drinks” tour will make stops in eight cities during the summer months before concluding in Chicago on July 4.
The “Take a Vacation from Ordinary Diet Drinks” mobile vehicle is a glass-encased vacation experience equipped with a massage treatment area, relaxing music and ice-cold Diet Ocean Spray(R) nestled in a vacation-themed cooler unit. Brand ambassadors will be on hand to educate consumers about the new Diet Ocean Spray(R) Juice Drinks and offer visitors the chance to win a wide array of valuable prizes, including a luxury vacation getaway.
“We want diet drinkers to take a vacation from their ordinary diet drinks by adding a healthier alternative like Diet Ocean Spray(R) Juice Drinks to their day,” said Ken Romanzi, Chief Operating Officer — Domestic Food and Beverages at Ocean Spray. “As a kickoff to summer, we are bringing the refreshing taste of our new Diet Juice Drinks to life with a branded vehicle where consumers can relax, get pampered and sample the product.”
As part of the “Take a Vacation from Ordinary Diet Drinks” tour, consumers who visit the mobile vehicle will receive giveaways, coupons and product samples.
Consumers will have the opportunity to play an online scratch and win game with prizes including iPod Shuffles, Bath & Body Works gift certificates, spafinder.com gift certificates, one-year supplies of Diet Ocean Spray and grand prize 7-night Celebrity Cruises vacations. Consumers can also look for coupons offering free Diet Ocean Spray(R) products in popular magazines including More and People.
For information on Diet Ocean Spray’s “Take a Vacation from Ordinary Diet Drinks” tour and sweepstakes, visit http://www.oceanspray.com.
“Take a Vacation From Ordinary Diet” Tour Schedule
Boston, May 26-29
New York City, June 1-3
Philadelphia, June 4-6
Washington, D.C., June 9-11
Miami, June 15-17
Los Angeles, June 22-24
San Francisco, June 26-28
Chicago, July 2-4
Ocean Spray launched its first Diet Juice Drinks nationwide in March 2006. Made with real fruit juice, Vitamin C and only 5 calories per 8-ounce serving, Diet Ocean Spray(R) Juice Drinks provide a great tasting, healthy alternative to other diet drinks. With a light, refreshing burst of flavor, both Cranberry Spray and Orange Citrus Spray will tempt diet drink loyalists to add a little excitement to their daily routine.
Ocean Spray is an agricultural cooperative owned by more than 650 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 100 Florida grapefruit growers. Ocean Spray was formed 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2005 gross sales of about $1.4 billion.